Digital Marketing Agency in Preston Lancashire

Category: Internet

  • Posted on
    June 22nd, 2018

    FRESH CONTENT & SEO

    Content has become an increasingly key factor in the world of SEO. It’s easy to see why; Google’s very own Webmaster Guidelines advise website owners to ‘make pages primarily for users, not for search engines’ and to consider what makes their websites ‘unique, valuable or engaging.’ Content is the building blocks of all websites. It’s […]

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  • Posted on
    June 9th, 2018

    FACEBOOK TESTS ADS IN MARKETPLACE

    Over the past couple of years, you may have noticed more and more ads appearing on Facebook. They don’t just appear on your Newsfeed anymore either, but can now be placed on the right column, in Instant Articles or even in Messenger! This week, the company announced that they were rolling out ads for Facebook […]

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  • Posted on
    May 11th, 2018

    INSTAGRAM INTRODUCES EMOJI SLIDER

    Instagram has quickly become one of the most popular social media networks in the world, with 800 million people using it each month. The photo sharing app has just introduced a brand-new feature to the platform; the Emoji Slider. The feature can be used to ask your followers what they really think about something on […]

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  • Posted on
    April 12th, 2018

    NATIVE MOBILE ADS ARE COMING TO REDDIT!

    There is no doubt that paid advertising has become one of the most popular social media tools to businesses. Facebook, Twitter, Instagram and Snapchat all offer paid ads, which can be used both to raise brand awareness and get those all-important leads. And now Reddit is joining the party! On Wednesday, the content and discussion […]

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  • Posted on
    July 12th, 2016

    Facebook Testing Messages That Disappear

    With 1.09 billion people using the platform each day, there is no doubt that Facebook has become the most popular social media site in the world. The company has recently announced that they are testing a new feature for its Messenger app, which allows users to launch secret conversations with their friends. People within these […]

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  • Posted on
    June 20th, 2016

    Facebook Starts Rolling Out Diverse Emojis

    With more than 1 billion people using it each day, Facebook is always looking for ways to make communicating easier on the platform. This month, the company started rolling out more than 70 new emoji characters which can be sent to friends via the Messenger app. The emojis cover a wide range of topics, such as […]

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  • Posted on
    June 1st, 2016

    Facebook to Start Showing Ads Across the Web

    Last week, social media giant Facebook announced that they would begin showing ads to all internet users, irrelevant of whether or not they have an account on the site. Up to now, the company has been gathering data about users, including their browsing habits and what websites they are visiting. This allows them to display […]

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  • Posted on
    May 24th, 2016

    Facebook Will Revamp Trending Topics

    On Monday, Facebook announced that it will be revamping Trending Topics on the platform. These plans come following an internal investigation after the company was accused of political bias by an anonymous source. Trending topics shows you a collection of stories that are popular on the site. This could be anything from a viral video […]

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  • Posted on
    May 23rd, 2016

    6 Tips for Using Instagram for Your Business

    At Piranha, we love Instagram! Not only do we use it to share snaps of our favourite spots, food and friends in our spare time, but we also use it for business purposes too. The great thing about this platform is that it gives you the opportunity to connect with new customers, showcase your products […]

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  • Posted on
    May 19th, 2016

    Twitter May Stop Counting Photos and Links in Character Limit

    Twitter, which is one of the most popular social media platforms in the world, will no longer count images and links within the 140-character limit, according to reports from Bloomberg. At the moment, any images, videos or links that are included in posts are deducted from the 140-character limit. This makes posting on the site […]

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  • Posted on
    May 12th, 2016

    Twitter Adds ‘Connect’ Recommendations Tab

    Over the past year, Twitter has added many new and exciting features to the site, including Hearts, Moments and pre-roll video ads. In its latest attempt to grab new users, the company has rolled out a Connect tab, which will help users to find relevant and interesting people to follow. The Connect tab will be […]

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  • Posted on
    May 6th, 2016

    Facebook Profits Triple in First Quarter

    With 1.09 billion people accessing Facebook each day, there is no doubt that it is the most popular social media platform in the world. Last week, the company reported that its profits had tripled in the first quarter, totalling an impressive $5.4 billion. Not only has the site seen a good result in terms of […]

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  • Posted on
    April 11th, 2016

    Facebook ‘Go Live’

    Since launching their Live Video feature in 2015 for users in the US and the rest of the world in February, Facebook is proving to be a popular medium for creating and sharing live video. They have now decided to introduce a range of new features to increase their popularity even further. Facebook Live has […]

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  • Posted on
    April 5th, 2016

    Snapchat 2.0 Update Rolls Out

    Since it was first released in 2011, Snapchat has become an extremely popular app with internet users around the world.  More than 100 million people access the temporary image sharing app each day and use it to send photos and videos to their friends. If you use Snapchat regularly, you may have noticed that things […]

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  • Posted on
    March 17th, 2016

    Instagram Is Changing the Way You See Posts

    Photo sharing app, Instagram, recently announced plans to change the way you see posts on the platform. It will soon be introducing an algorithm which will rank photos to show content that it “believes you care about the most.” At the moment, posts are displayed in chronological order so that users can see the most […]

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  • Posted on
    March 10th, 2016

    Facebook Instant Articles Are Nearly Here!

    A year ago, Facebook announced plans to host news stories on the platform. The majority of us are still waiting to test out the new feature as up to now it has only been available to large publishers like Buzzfeed, BBC News and The Guardian. But you won’t have to wait much longer as Instant […]

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  • Posted on
    February 1st, 2016

    Facebook Rolls Out ‘Reactions’ Feature

    With 1.59 billion people accessing Facebook each month, the company is clearly doing something right. Over the past year, it has introduced an array of new features including mobile video calling, call me business buttons and live streaming, in an attempt to engage with its audience. It was reported earlier this year that Facebook would […]

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  • Posted on
    January 29th, 2016

    Facebook Doubles Profits in Fourth Quarter

    With more than 1.59 billion active monthly users, Facebook is undoubtedly the most popular social media platform in the world. It can be used to communicate with friends, stalk old acquaintances and even play games, meaning that there is something for everyone to enjoy. Recently, the company announced that in the final quarter of 2015, […]

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  • Posted on
    January 28th, 2016

    Twitter Offers Ad-Free Timelines to ‘High Value’ Users

     Twitter has become one of the most popular social networks in the world, with 320 million people accessing it each month. The company is always looking for ways to improve user experience on the site, which is why they have begun experimenting with an ad-free version, which will be available to users who are deemed […]

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  • Posted on
    January 14th, 2016

    Periscope Introduces Live Streaming On Twitter Timelines

    For those who aren’t familiar, Periscope is a live streaming app which is owned by Twitter.  It can be accessed through iOS and Android devices and has more than 10 million users throughout the world. On Tuesday, Twitter introduced a new feature to its site which allows users to watch live stream content from Periscope […]

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  • Posted on
    January 8th, 2016

    Twitter Considers Removing Character Limit

    Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]

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  • Posted on
    December 17th, 2015

    Thousands of Moonfruit Websites Taken Down after Cyber Attack

    On Monday, thousands of personal and business websites were taken offline by web hosting company Moonfruit, after they were threatened by cyber-attacks. For those who aren’t familiar with the company, Moonfruit is a service which helps users to build websites using templates on the site. The company said that on Thursday it had been hit […]

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  • Posted on
    October 13th, 2015

    Google Boosts Mobile Speed For News Stories

    On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]

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  • Posted on
    September 4th, 2015

    Google Reinvents Its Company Logo

    On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]

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  • Posted on
    May 6th, 2015

    Amazon Doubles Its Spending Fee for Free Delivery

    Free delivery is one of the perks of shopping on Amazon, but not for much longer! Last week, the company announced that its customers would need to spend £20 to qualify for free super saver delivery. Over the years Amazon has become one of the most popular online marketplaces in the world. Millions of people […]

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  • Posted on
    April 9th, 2015

    Google Removes Bad Extensions from Chrome

    A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were […]

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  • Posted on
    March 19th, 2015

    It’s Time To Say Goodbye To Internet Explorer!

    Microsoft has announced that it will finally be axing its Internet Explorer browser. This has been a popular rumour over the past few months so it doesn’t come as too much of a shock to internet users. One of the main reasons for its downfall is that the browser has never been able to compete […]

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  • Posted on
    February 27th, 2015

    Google to Boost Mobile-Friendly Websites in Search Results

    Is your website mobile-friendly? If the answer is no, you could find yourself penalised on search engine results. From April 21st, Google will take into consideration the mobile-friendliness of website before deciding where they appear in terms of rankings. After this date, sites that can be accessed from different mobile devices will appear higher in […]

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  • Posted on
    February 17th, 2015

    What Happens To Your Facebook Account When You Die?

    On Thursday, Facebook released the legacy contact feature which determines exactly what happens to your account when you die. The new setting will allow users to grant a family member, spouse or friend permission to access their account after they have passed away. This person will be able to manage the account, post messages, update pictures […]

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  • Posted on
    January 23rd, 2015

    WhatsApp Release Desktop Version of App

    WhatsApp have just released a new desktop version of their software for users. Rather than having to access the app through a mobile device, you can now install it onto your computer or laptop. The messaging service, which owned by Facebook, draws in an impressive 700 million users each month. Its popularity comes from the […]

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  • Posted on
    January 22nd, 2015

    Facebook Knows You Better Than Your Family!

    How well do your friends and family know you? Apparently the answer is; not that much! According to a recent study, conducted at the Cambridge and Stanford Universities, Facebook knows you better than your family and friends. The researchers have analysed the like function on the social media site, and seeing how it uses this […]

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  • Posted on
    January 21st, 2015

    Is This The End Of Violent Videos On Facebook?

    With videos appearing on Facebook more and more each day, it is no surprise that there is so much variation in content. Not all these happen to be positive, with an increasing number of disturbing, shocking and sometimes violent videos added to the site each day. The site has received enormous amounts of criticism for […]

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  • Posted on
    January 14th, 2015

    Google Plan For Real-Time Translation

    Google are always looking for exciting, new ventures, which is how they have made a name for themselves in the world of technology, and now they are planning to improve the way that their translation service works for its users. Their current programme can translate text into 90 different languages. Popular choices include Spanish, French, […]

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  • Posted on
    January 9th, 2015

    Pinterest Promoted Pins Are Finally Unveiled!

    This year is set to be a big one for the photo collecting and sharing website, Pinterest. It has drawn in over 70 million registered users, which creates advertising opportunities for businesses across the globe. On the 1st of January 2015, promoted pins were added to the site, giving companies the chance to sponsor their […]

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  • Posted on
    January 8th, 2015

    Facebook Hoax Surfaces Again!

    If you are a regular Facebook user, you will have seen the privacy message which has been circulating the site in the past 48 hours. Thousands of people have reposted the message in an attempt to protect their privacy and data. By posting this on your own wall, it claimed that your images, personal details […]

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  • Posted on
    December 19th, 2014

    Snapchat left “devastated” after Sony leaks

    The hacking incident which took place just last month on the Sony Corporation saw employee salaries, emails and other information published for the rest of the world to see. Sony isn’t the only one who has been affected by this leak, as details of Snapchat’s future business plans were also publicised. Snapchat is a messaging […]

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  • Posted on
    December 18th, 2014

    Google looking to compete with Amazon by adding a ‘buy’ button

    Google are said to be considering adding a’buy’ button so that customers can buy purchases in one click, rather than being redirected to different retail site. This will allow users to buy any desired product, whether it is clothes, books or technology, straight from the search engine’s shopping listings. This would be perfect for those customers […]

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  • Posted on
    December 16th, 2014

    Facebook considering adding ‘dislike’ button

    The world’s most popular social media site, Facebook, is thinking about adding a ‘dislike’ button feature. If you have used the site, you may have seen the fake posts which have been falsely advertising the feature, in order to get personal details and likes. The ‘dislike’ button has become one of the most sought after […]

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  • Posted on
    December 15th, 2014

    Firefox trades-in Google for Yahoo

    Yahoo has recently taken on a deal with Mozilla, which has made them the default search engine for Firefox users. Instead of being greeted by the familiar face of Google when connecting to the web, users will now instead land on Yahoo’s search engine page. Yahoo’s president, Marissa Mayer, has said that the company “believe […]

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  • Posted on
    December 12th, 2014

    Instagram overtakes Twitter by 16 million

    Instagram has recently announced that it has hit a new benchmark of 300 million users. In just 9 months, the site has gained an incredible 100 million users, with 70% of their total users coming from outside the U.S. Twitter claims to bring 284 million users to the social media site each month. Facebook occupies […]

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  • Posted on
    December 8th, 2014

    Twitter to simplify how we report abuse

    The way that users currently report abuse on Twitter is a rather complex process but that’s all about to change, with the announcement from the social network site that they want to make it easier for users to report any harassment, especially on mobile devices. In the coming weeks, Twitter will be simplifying the way […]

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  • Posted on
    December 1st, 2014

    How Exactly Do Social Media Sites Use Our Data?

    When it comes to using sites like Facebook and Twitter, do you know how they locate and use your data? It seems that the majority of users spend time on these platforms without actually knowing what information is being passed on, or how their privacy is dealt with. A recent report by the Commons Science […]

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  • Posted on
    November 29th, 2014

    Parliament Call For Google Break-Up

    After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]

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  • Posted on
    November 28th, 2014

    Would You Use Facebook to Pay Friends?

    Recently leaked screenshots have revealed that there will soon be a payment option added to the Facebook Messenger app. This means that you will be able to send money to your friends anytime and anywhere, providing that you are connected to the internet. In order to access this feature, users will be required to add […]

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  • Posted on
    November 28th, 2014

    Clearer advertising is called for video bloggers

    The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]

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  • Posted on
    November 27th, 2014

    Twitter’s CFO Accidentally Posts Private Message

    If Twitter’s CFO can’t get the hang of the social media site, what chance do the rest of us have? It seems that the bosses aren’t immune from making the occasional slip up! It was earlier this week when Anthony Noto, who has only been at the company since July this year, posted a public […]

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  • Posted on
    November 24th, 2014

    Google to Add Mobile-friendly Tags to Search Results

    Mobile browsing has become unbelievably popular and is now an important part of millions of people’s everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on […]

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  • Posted on
    November 20th, 2014

    Facebook Set to Make Business Site Similar to LinkedIn

    The popular social media site Facebook has plans to follow in the footsteps of LinkedIn, which is the largest business networking site in the world. It is said to be releasing new software which will encourage businesses and professionals to communicate using the site. ‘Facebook at Work’ will allow users to share documents, direct message […]

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  • Posted on
    November 11th, 2014

    Facebook’s new Messenger service reaches 500 million users

    Since its launch in 2011, Facebook Messenger has drawn in over 500 million users across the globe. This places it as one of the most popular apps in the entire world, falling just behind the likes of Twitter, Youtube and Google Maps. Facebook made changes to their messaging service in April which resulted in users […]

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  • Posted on
    November 4th, 2014

    Study reveals Facebook’s most common scams

    A study, which has been observing Facebook Users over the past two years, has found that over 850,000 scams have targeted the social media site. The scams share similar traits, so we can look for common warning signs before clicking on any unfamiliar link. They promise users exclusive content and freebies in an attempt to […]

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  • Posted on
    October 30th, 2014

    Google launch research into lifesaving medicine!

    The multi-billionaire company never ceases to amaze the public with their new developments and technology. It was only this year Google launched their Glass range, which allows users to surf the internet, take pictures and call friends by using their specs. Google have now taken it one step further with their latest investment. They plan […]

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  • Posted on
    October 28th, 2014

    Twitter shares fall in quarterly review

    Despite the increase in users, Twitter’s investment shares have dropped. The recent report shows that although the company has increased its users by 23% since the last review, it has lost shares of 8-9%. The site has directed its focus heavily into mobile usage, with many of us using this method to connect rather than […]

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  • Posted on
    October 27th, 2014

    Facebook Say No to Like-Gating

    Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]

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  • Posted on
    October 23rd, 2014

    Google’s Piracy Stance highlights legal sites, £1 at a time

    Google has announced changes to its search engine in an attempt to curb on-line piracy. The search giant has been the centre of a piracy-controversy for some time due to their listings displaying quick and easy means of downloading pirated material. The on-going dispute has seen those within the entertainment industry argue that any sites […]

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  • Posted on
    October 23rd, 2014

    It’s finally here, Penguin 3.0!

    Last week, Google confirmed that they had updated their spam detecting software. For those of you that aren’t aware of what Penguin is, it’s an algorithm update which gives over-optimisers a slap on the wrist for misbehaving. These sites go against Google’s publishing guidelines, using misleading or manipulative information to get you over to the […]

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  • Posted on
    October 7th, 2014

    Cheryl Cole, most dangerous internet celebrity?

    If you have ever been caught out by internet viruses or spam, you’ll know just how easy it is to click on the wrong thing. And it is not always easy to tell which content is riddled with malware and which is completely safe. McAfee, a leading computer protection company, has named Cheryl Cole as […]

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  • Posted on
    October 2nd, 2014

    Ello, goodbye adverts!

    Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about. Created by Paul Budnitz, Ello was […]

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  • Posted on
    October 1st, 2014

    Are you intrigued or irritated?

    With social media taking the world by storm, the majority of users will be all too familiar with the pages ‘you may like’ section. Whether these sorts of adverts intrigue or irritate you, it is clear that they do play a vital role in the everyday interaction that appears on the likes of Facebook and […]

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  • Posted on
    September 29th, 2014

    Google v Murdoch

    Last week, Robert Thompson sent a letter of complaint to the European Commission, stating that Google is a ‘platform for piracy and the spread of malicious networks.’ The Chief Executive and his boss, Rupert Murdoch, have previously publicised their dislike of the company with regular social media posts over the past few years. In his […]

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  • Posted on
    September 26th, 2014

    Latest Google Panda Update Released

    Google has recently announced that the latest version of its Panda Update has been released. The “slow roll-out” began earlier this week and was confirmed through a post on Google+. The Panda update is designed to penalise “thin” or poor content from ranking well and will affect around 3-5% of search queries worldwide. The update […]

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  • Posted on
    September 26th, 2014

    DuckDuckGo Blocked In China

    The increasingly popular anonymous search engine DuckDuckGo has recently been blocked in China, according to recent user reports. The findings were confirmed by the search engines founder and CEO, Gabriel Weinberg. Checking which websites are blocked in China can be done by visiting the website GreatFire.org, which shows that the website has actually been blocked […]

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  • Posted on
    September 15th, 2014

    Google Adwords Increases Visible Text

    Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]

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  • Posted on
    September 12th, 2014

    Will your posts be disappearing on Facebook?

    Facebook has started experimenting with a timed post similar to the messaging app Snapchat, letting users set an expiration time on their posts. Time ranges from one hour through to a week and can be added to posts on the pilot function for its iOS app. This automatic deletion mimics the feature of Snapchats disappearing […]

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  • Posted on
    September 8th, 2014

    Continued Changes to Google Search Results

    With subtle changes to things which we see every day, it can sometimes be difficult to see the transitions. Popular websites such as Google and Facebook have changed in a wide range of ways throughout their life spans. From complex coding changes which improve functionality through to overhauls of services and aesthetics, these changes rarely […]

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  • Posted on
    September 2nd, 2014

    Old browsers to be served an out-of-date Google homepage

    If you are using an older version of your browser, you could find yourself looking at an outdated version of Google’s homepage and image search. Over the weekend it was reported through an official Google forum that many people were seeing a version of Google that stems back to 2013. This version lacks some of […]

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  • Posted on
    August 28th, 2014

    A small step in the right direction for your Facebook news feed…..

    What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]

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  • Posted on
    August 22nd, 2014

    BREAKING: Onion Not Real

    Most of us have come across satirical humour on-line in one way or another; some of us have even been fooled by an article that looks legitimate until we look closer at the sources. Recently, ‘The Onion’, a site dedicated to satirical humour, has been causing waves around the internet by having their articles shared […]

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  • Posted on
    August 15th, 2014

    Premier League moves the goalposts on Vine

    With over 40 million users world-wide, Twitter-owned ‘Vine’ has created a sensation with thousands of teenagers using the platform. Vine encourages it’s users to record themselves doing something that other users, known as ‘Viners’, may find interesting. Fans are taking to the internet to post their own six second clips, known as ‘Vine’s’ in the […]

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  • Posted on
    August 8th, 2014

    Google’s reward to secure websites – HTTPS encryption for better ranking

    Google is now encouraging all webmasters to implement HTTPS encryption across whole websites, in order to reduce or prevent hacking. HTTPS stands for Hypertext Transfer Protocol Secure and means that anything sent through this protocol is considered to be secure. The protocol provides an extra layer of protection and help to prevent hacking attempts on […]

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  • Posted on
    July 8th, 2014

    M&S Website sales drop following new site launch

    Marks and Spencer has reported a large drop in on-line sales after moving across to a new website. This goes to show that even the largest companies can get it wrong when it comes to e-commerce and upgrading systems. This story is a perfect example of why it is vital that great thought is put […]

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  • Posted on
    June 27th, 2014

    Google unveils domain name registration service

    Google has recently unveiled plans to launch their own domain registration service (DNS), which will allow customers to search, find, transfer and purchase domain names. Businesses are continuing to expand into the on-line marketplace and this move from Google offers another option for registration. This new service gives greater choice for those looking to register […]

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  • Posted on
    June 9th, 2014

    Is your website in danger of becoming extinct?

    With the increasing pace of technology, most websites now have a lifespan of just 3 to 5 years. Without regular updates and re-development, it is easy for a site to get left behind, losing potential business opportunities and sales. Many crucial elements of search marketing now, hadn’t even been thought about even just 3 years […]

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  • Posted on
    May 15th, 2014

    The “Right to be forgotten” law will be fresh in the mind of Google for quite some time

    It was ruled yesterday by a top EU court that Google must amend some of its search results at the request of the every-day public in what is set to be a test of the “right to be forgotten” law – a law which states that “inadequate, irrelevant or no longer relevant” information about an […]

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  • Posted on
    May 2nd, 2014

    New Audience Network launched by Facebook

    Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]

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  • Posted on
    April 17th, 2014

    Google’s profits down

    Despite reporting profits of $3.45bn (£2.05bn), the technology giant Google’s shares have dropped 5%. Speculations for why this has happened have led to some interesting conclusions. With Google’s recent branching out to developing drones, Google Glass and phones as well as thermostats and fire alarms, analyst Larry Magid has stated to the BBC: “Some of […]

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  • Posted on
    April 10th, 2014

    A few things for businesses to think about following the latest Facebook redesign

    Another update to the Facebook Timeline Page has been announced this week. Facebook officials insist that the new design has been streamlined further to enhance Pages, making it easier for users to find and use the tools they use most often, although some sceptics have suggested that it’s because the old design was too advanced […]

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  • Posted on
    April 8th, 2014

    Many Companies are asking: “Is SEO still relevant?”

    The answer for any business whether new or established is “Yes”. Although the landscape has shifted it has mostly been to the benefit of creative SEO specialists who practice White Hat SEO who favour a long term strategy for long term security. Google has taken an aggressive approach against Black Hat link building tactics such […]

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  • Posted on
    April 1st, 2014

    It’s new and exclusive to Piranha – ‘Sensory Optimisation’

    It’s the internet development everyone has been waiting for. Developed by Piranha Internet in Preston, England, Sensory Optimisation is set to take the online community by storm. Sensory Optimisation embraces all the senses through the development of ‘Resonating Pixels’ which greatly enhances the user experience. The technology allows the user to touch, feel and even […]

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  • Posted on
    March 27th, 2014

    Facebook buys Oculus

    Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]

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  • Posted on
    March 7th, 2014

    A few reasons why businesses should use Social Media

    If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]

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  • Posted on
    March 3rd, 2014

    We have a winner!!

    We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]

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    February 20th, 2014

    Facebook announces purchase of WhatsApp

    Facebook has decided to bring WhatsApp into the fold Mark Zuckerberg announced his great excitement at the successful purchase of WhatsApp. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want.” The internet […]

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    February 11th, 2014

    Win a New Website or SEO Package from Piranha

    Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]

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    February 5th, 2014

    Facebook celebrates its 10th birthday!

    Well done Facebook for reaching 10, and being the biggest social network in the world, with over one billion active users (around a quarter of the world’s population). 29 year old Mark Zuckerberg is rightly proud of his creation, which has become ubiquitous to the point where it is unusual not to have an account. […]

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    January 27th, 2014

    WHAT IS A LANDING PAGE?

    A well-executed SEO campaign, involving the use of techniques such as directory listings, off-site blogs and social media can significantly improve the amount of relevant traffic that your website attracts. However, there is only so much SEO can do for you, if your site isn’t set-up to make the best of the traffic that you’re […]

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    January 21st, 2014

    ON-SITE SEO: THE BASICS

    At Piranha we have been performing on-site SEO on client’s sites for over a decade. Often sites will come to us with very fundamental issues, from an SEO perspective. It can often be the case that web design and development companies without SEO expertise can set up a website that looks impressive, on a superficial […]

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    January 16th, 2014

    YouTube forced to change comment feature twice in two months

    Online video content giant Youtube has instituted a new feature which will allow its users to handle all aspects of comment management in one area. Users will now be able to view, reply to and moderate viewer’s comments on their videos, from a single dashboard. Youtube’s move has come as a response to much complaint […]

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    December 19th, 2013

    UK Google searches for 2013 topped by Facebook

    Google has this week released the UK’s most searched for terms for 2013 and revealed that Facebook is in number one spot. In second place is the YouTube video service and in third place, Google. Other sites making it into the top 10 included Argos, Ebay and Amazon. BBC News and the Daily Mail also […]

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    December 19th, 2013

    Auto-play videos launched on Facebook

    Facebook is to begin showing video advertisements on its news feeds, starting with adverts for the film Divergent. Some analysts believe that the introduction of the video advertisements will alienate users. An analyst with the research firm IDC, Alys Woodward, said “It sounds as if they are doing it in a reasonably sensitive way but […]

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    December 10th, 2013

    Create your own Street View on Google

    A new tool has been revealed by Google which allows users to create and share their own Street View from any location. The Street View, which can show a 360 degree virtual tour of anywhere in the world, is created by connecting a selection of photos and can then be published and shared on Google […]

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    November 27th, 2013

    New web address suffixes made available

    A selection of new web address suffixes have been made available as the net names system goes through a major change. Available to the general public towards the end of January 2014, the new suffixes, including .guru, .lighting, .singles and .camera are only open to applicants with a registered trademark and were formally known as […]

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    November 18th, 2013

    Measures agreed by Microsoft and Google to block images of abuse

    In response to mounting political and public pressure, Google and Microsoft, two of the leading search engine companies, have both agreed measures which will make it much harder for users to find images online of child abuse. Google chief executive Eric Schmidt said “New software is to be introduced that will automatically block 100,000 “unambiguous” […]

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    November 14th, 2013

    $3bn bid from Facebook is rejected by Snapchat

    According to the Wall Street Journal, the image messaging firm Snapchat has rejected a $3bn (£1.9bn) acquisition offer from the social networking site Facebook. Snapchat, founded by Evan Spiegal and launched in September 2011, is a hugely popular mobile app which allows its users to send each other photographs that automatically delete only a few […]

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    November 14th, 2013

    Another Piranha client wins a top award

    Another digital client of Piranha has claimed a top business award, and this time it’s Scancapture that has won ‘Business of the Year’ at the Downtown Lancashire Business Awards. All the team at Piranha would like to congratulate the MD, Steve Smith on this outstanding achievement. Check out their website designed by Piranha http://www.scancapture.co.uk/ . […]

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    October 21st, 2013

    Google shares rocket

    On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net […]

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    October 17th, 2013

    Facebook relaxes restrictions for teenagers

    Facebook users aged 13 to 17 will now be able to add posts publicly on the site. Previously, anyone under the age of 18 using the social networking site was only allowed to share posts with ‘friends of friends’. This change will also see those users in the 13-17 year-old bracket being allocated a default […]

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    October 11th, 2013

    Decline in PC sales continues

    Tablets continue their rise in popularity as figures released this week show that global shipments of PC’s have slumped again for the sixth consecutive quarter and are now down to their lowest levels since 2008. In the three months leading up to September, research group Gartner revealed a drop of 8.6 per cent in shipments […]

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    September 27th, 2013

    (Not provided) on organic keyword searches increase

    Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not […]

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    September 23rd, 2013

    Bing revealed as the default search engine for iOS7

    The eagerly awaited iOS7 has been launched by Apple and is the system to be used by both tablet and mobile devices. There have been a number of small additions to the new system but the most significant change noticed by users is a switch to Bing within the Siri personal assistant system. Previously, Google […]

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    September 23rd, 2013

    Logo and search page revamp for Google

    The world’s most visited web address – Google – has begun rolling out changes which sees a redesign of the homepage and features a new, reshaped logo, plus the replacement of the old menu bar with a smaller selection of links on the right hand side of the page. The changes are the first to […]

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    September 13th, 2013

    Facebook shares surpass heights of May 2012 debut

    Facebook have this week seen their share prices surpass their previous high of $45 (£28) which was reached on their first day of trading in May 2012. Prices reached $45.05 in New York by midday on Wednesday 11th September 2013, rising 3.3%. The demand for shares was huge when Facebook made its stock market debut […]

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    August 19th, 2013

    Using Facebook ‘makes people feel worse about themselves’

    A recent study has found that the sense of well-being and the satisfaction with life of young adults can be reduced if they use Facebook. The research, carried out by the University of Michigan found that checking Facebook made people feel worse about both issues. It also revealed that the more people browsed, the worse […]

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    May 3rd, 2013

    Linkedin shares drop after weak forecast

    Following the release of a weaker-than-expected forecast for the current quarter, shares in Linkedin dropped by more than 10% in after-hours trading in New York. Analysts had expected revenues of around $359m (£230m) for the April to June quarter, however, Linkedin announced it expects revenues of between $342m to $347m (£220m to £223m), raising concerns […]

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    April 17th, 2013

    Mobile spending predicted to double in twelve months

    Following recent research, it has been suggested that spending via mobile devices is set to double over the next twelve months. Mobile spending has risen 55% compared to last year, however, with the promise of universal 4G coverage – offering speeds around five times faster than most current connections – reaching 98% of the UK […]

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    February 8th, 2013

    Shares leap by 10% as LinkedIn report quarterly profits

    The social networking website LinkedIn has reported quarterly profits that are double those expected, resulting in shares rocketing by 10% in after hours’ trading. LinkedIn, the primarily business-focused social networking site, announced that the profits for the fourth quarter were $40.2m (£25.5m), double the amount that those watching the company had expected. The growth is […]

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    December 13th, 2012

    Surprise results as Google reveals their top net searches in the UK for 2012

    Many would have backed ‘The Olympics’ to be the top search term in the UK in 2012 but surprisingly, it was beaten by ‘Euro 2012’, according to recent figures released by Google. According to the annual Google zeitgeist report, which lists 2012’s most searched-for terms, ‘Olympic Tickets’ came in second. Rio – host of the […]

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    November 30th, 2012

    Group member’s glitch prompts Facebook investigation

    Facebook is investigating a glitch in their system which has resulted in some of its members being re-registered into groups that they have previously left. The group facility is promoted as a ‘private space’ which allows family, friends, pupils in a school class and co-workers to share polls, chat messages and updates between each other […]

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    November 8th, 2012

    Google’s UK market share drops to below 90%

    Figures released in October by Experian Hitwise, a company that monitors web traffic, suggest that of all searches of the web made in the UK, 89.33% were made using Google. This dip puts Google at its lowest percentage of market share in five years. Microsoft’s Bing, which is Google’s main rival, now has 5 % […]

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    October 12th, 2012

    OFT instruct online retailers to change their websites

    Following a check of 156 popular UK websites by the Office of Fair Trading (OFT), it has been reported that more than a third of those could be breaking consumer laws. The OFT have found that of the 156 websites checked, 62 may not be complying fully with the consumer protection law. The checks revealed […]

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    October 12th, 2012

    Vulnerability found in Mozilla Firefox browser upgrade

    Following the discovery of security vulnerability, the most recent version of Mozilla’s Firefox browser has been taken offline. Although the download was taken offline within 24 hours of being released, it is believed a number of users had already upgraded to version 16. Whilst users who had upgraded wait for a fix to be released […]

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    October 5th, 2012

    Facebook users pass the one billion mark

    Facebook has announced that it has surpassed one billion users a month. Founder Mark Zuckerberg announced the milestone on US television on Thursday 4th October 2012. Since its early beginnings at Harvard University, Facebook users have befriended each other 140.3 billion times. The site, launched in 2004, can now boast 1.13 trillion ‘likes’ 219 billion […]

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    September 27th, 2012

    Is Facebook purging fake ‘likes’?

    Following an admission by Facebook that approximately 8.7% of its users aren’t actually ‘real’, independent data suggest that the social network has begun a purge of fake ‘likes’ across its pages. Pagedata has claimed that many of Facebook’s heavily ‘liked’ pages experienced an unexpected and unusual drop in numbers on Wednesday 26th September 2012. Texas […]

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    September 5th, 2012

    Nominet proposes .uk internet domain

    A three month consultation is under way following a proposal by Nominet to offer firms based in the UK shorter internet domain names, backed by added security features. If the proposal goes ahead, businesses will have the chance to register their web address as www.name.uk . To register the new .uk address, the company must […]

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    August 29th, 2012

    Changes to Twitter angers developers

    Following Twitter’s recent overhaul of its API (Application Programming Interface), changes to Twitter’s rules have caused an angry reaction from both developers and users of the social network site. The changes affect third-party applications and mean that any new app aiming to serve over 100,000 users must obtain specific permission from Twitter before going ahead. […]

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    August 20th, 2012

    File-Sharers Respond to Googles Anti-Piracy Move

    Isohunt and The Pirate Bay, two main file-sharing websites, have claimed that more traffic will be driven to Google’s home pages following the changes in the way that Google organises its search results. Despite this claim however, both The Pirate Bay and Isohunt claim that Google is not their principle source of traffic. Gary Fung, […]

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    May 31st, 2012

    New Internet top-level domain name claims released by Icann

    Following the recent glitch which resulted in lengthy delays in companies registering via the TLD (top level domain name) application system – set up to allow organisations to apply to buy web addresses ending in their brand names – the Internet Corporation for Assigned Names and Numbers (Icann) has released the full list of submissions. […]

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    April 27th, 2012

    Is Facebook Ready to Float?

    Facebook, the social networking company, was thought to be working towards 17th May 2012 to float on the NASDAQ stock exchange after it lodged its initial public offering (IPO) documents in February of this year. However, with Facebook’s recent spending spree, it is rumoured that this highly anticipated arrival on Wall Street might not take […]

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    April 27th, 2012

    ICANN’S Net Suffix Deadline Still Uncertain Following Glitch

    The Internet Corporation for Assigned Names and Numbers (Icann) is still trying to get to the bottom of the technical issues which have hit their TAS systems following the disclosure to some applicants of other users’ details. The TLD (top level domain name) application system was set up to allow organisations to apply to buy […]

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    March 23rd, 2012

    Groupon Given Three Months to Improve its Operations

    A UK regulator has told the voucher company Groupon that it has three months to improve its operational practices after the discovery of “widespread” examples or breaches in the consumer protection rules. The discovery was made following an investigation by the Office of Fair Trading, which raised concerns over “refunds, pricing, unfair terms, advertising and […]

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    March 23rd, 2012

    Nominet Register the 10 Millionth .uk Website!

    Steven Northam – founder of the Hampshire-based company SN Technologies has registered the ten millionth web address ending in .uk. This landmark registration was made on the behalf of the photography based publication swarvemagazine.co.uk which is due to hit the press in the summer. Nominet, who this landmark site was registered with, took charge of […]

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