Posted on
June 22nd, 2018


Content has become an increasingly key factor in the world of SEO.

It’s easy to see why; Google’s very own Webmaster Guidelines advise website owners to ‘make pages primarily for users, not for search engines’ and to consider what makes their websites ‘unique, valuable or engaging.’

Content is the building blocks of all websites. It’s impossible to make your website individual and useful without it!

But it’s not enough to simply fill up your site with page after page of meaningless words. Google emphasises the need to make your website useful to readers. This is done either by answering their questions, informing them or entertaining them.

We’ll be taking a look at some tips on content and its use in SEO. But if you’re struggling, fear not: professional help is available from Piranha. Keep reading to find out more!

Keeping Content Fresh

As SEO experts, we know it’s vital to keep your website content fresh and up-to-date.

While high-quality content will always be useful, publishing new content and updating your existing pages is an important ranking factor. (After all, it’s pointless having superb content if nobody can find you on search engines!).

Yoast’s Michiel Heijmans broached the subject of content “freshness” in his recent blog post.

In it, he recommends not only producing new content but also re-using or recycling your existing work. Creation is a labour-intensive process and it makes a lot of sense to get more posts out of your time.

3 Steps to a Fresher Website

Let’s take a look at 3 ways you can improve your site’s content right now.

  • Plan & Research
    It’s always worth putting in the hours to produce a bullet-proof content marketing plan. Are there industry events you can write about throughout the year? Perhaps some interesting company news? Try to be proactive rather than reactive!
  • Put the Hours In
    There’s no way of “cheating” your way to quality content. It takes time to properly research topics and write engaging articles. And don’t ruin your efforts with poor grammar and spelling; it would make your old English teacher sad.
  • Recycle
    Just like your plastic bottles and lawn clippings, it’s important to recycle content. If you’ve spent hours researching a writing great content, don’t post it once and forget about it! Update and re-post it to keep readers and Google interested.

Creating website content is no easy task. It takes a lot of planning, concentration and hard work. But the results are worth it! No website is successful without useful, user-orientated content.

Content Creation by Piranha

Piranha is a digital marketing agency with over 17 years’ experience. In that time, we’ve written just about every type of content, from blog posts to web pages and traditional marketing materials.

We don’t simply write great content – although we do that aplenty – but our digital marketing experts can handle all your SEO concerns. Piranha can help you generate and maintain a strong online presence.

If you’d like to discuss your content marketing needs, don’t hesitate to call Piranha on 01772 888331 today!

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