Posted on
June 22nd, 2018
Content has become an increasingly key factor in the world of SEO. It’s easy to see why; Google’s very own Webmaster Guidelines advise website owners to ‘make pages primarily for users, not for search engines’ and to consider what makes their websites ‘unique, valuable or engaging.’ Content is the building blocks of all websites. It’s […]
Continue Reading >
Posted on
April 20th, 2018
Did you know that in 2017, mobile accounted for 50.3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience. Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine […]
Continue Reading >
Posted on
October 13th, 2015
On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]
Continue Reading >
Posted on
September 4th, 2015
On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]
Continue Reading >
Posted on
August 7th, 2015
Internet users all over the world have been eagerly awaiting the Panda 4.2 update, which was first announced several months ago. Google have recently begun rolling out the new algorithm, which will reward and punish websites depending on the quality of their content. The algorithm will also be paying particular attention to the originality of […]
Continue Reading >
Posted on
June 25th, 2015
Have you ever sent an email and instantly regretted it? If the answer is yes, you’re not alone! Google has recently added a recall button to its Gmail service, which allows users to retrieve messages up to 30 seconds after they’re sent. This means that if you misspell a word, send the email to the […]
Continue Reading >
Posted on
April 9th, 2015
A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were […]
Continue Reading >
Posted on
February 27th, 2015
Is your website mobile-friendly? If the answer is no, you could find yourself penalised on search engine results. From April 21st, Google will take into consideration the mobile-friendliness of website before deciding where they appear in terms of rankings. After this date, sites that can be accessed from different mobile devices will appear higher in […]
Continue Reading >
Posted on
January 14th, 2015
Google are always looking for exciting, new ventures, which is how they have made a name for themselves in the world of technology, and now they are planning to improve the way that their translation service works for its users. Their current programme can translate text into 90 different languages. Popular choices include Spanish, French, […]
Continue Reading >
Posted on
December 18th, 2014
Google are said to be considering adding a’buy’ button so that customers can buy purchases in one click, rather than being redirected to different retail site. This will allow users to buy any desired product, whether it is clothes, books or technology, straight from the search engine’s shopping listings. This would be perfect for those customers […]
Continue Reading >
Posted on
December 15th, 2014
Yahoo has recently taken on a deal with Mozilla, which has made them the default search engine for Firefox users. Instead of being greeted by the familiar face of Google when connecting to the web, users will now instead land on Yahoo’s search engine page. Yahoo’s president, Marissa Mayer, has said that the company “believe […]
Continue Reading >
Posted on
November 29th, 2014
After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]
Continue Reading >
Posted on
November 24th, 2014
Mobile browsing has become unbelievably popular and is now an important part of millions of people’s everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on […]
Continue Reading >
Posted on
October 30th, 2014
The multi-billionaire company never ceases to amaze the public with their new developments and technology. It was only this year Google launched their Glass range, which allows users to surf the internet, take pictures and call friends by using their specs. Google have now taken it one step further with their latest investment. They plan […]
Continue Reading >
Posted on
October 23rd, 2014
Google has announced changes to its search engine in an attempt to curb on-line piracy. The search giant has been the centre of a piracy-controversy for some time due to their listings displaying quick and easy means of downloading pirated material. The on-going dispute has seen those within the entertainment industry argue that any sites […]
Continue Reading >
Posted on
October 23rd, 2014
Last week, Google confirmed that they had updated their spam detecting software. For those of you that aren’t aware of what Penguin is, it’s an algorithm update which gives over-optimisers a slap on the wrist for misbehaving. These sites go against Google’s publishing guidelines, using misleading or manipulative information to get you over to the […]
Continue Reading >Posted on
September 29th, 2014
Last week, Robert Thompson sent a letter of complaint to the European Commission, stating that Google is a ‘platform for piracy and the spread of malicious networks.’ The Chief Executive and his boss, Rupert Murdoch, have previously publicised their dislike of the company with regular social media posts over the past few years. In his […]
Continue Reading >
Posted on
September 26th, 2014
Google has recently announced that the latest version of its Panda Update has been released. The “slow roll-out” began earlier this week and was confirmed through a post on Google+. The Panda update is designed to penalise “thin” or poor content from ranking well and will affect around 3-5% of search queries worldwide. The update […]
Continue Reading >
Posted on
September 15th, 2014
Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]
Continue Reading >
Posted on
September 8th, 2014
With subtle changes to things which we see every day, it can sometimes be difficult to see the transitions. Popular websites such as Google and Facebook have changed in a wide range of ways throughout their life spans. From complex coding changes which improve functionality through to overhauls of services and aesthetics, these changes rarely […]
Continue Reading >
Posted on
September 2nd, 2014
If you are using an older version of your browser, you could find yourself looking at an outdated version of Google’s homepage and image search. Over the weekend it was reported through an official Google forum that many people were seeing a version of Google that stems back to 2013. This version lacks some of […]
Continue Reading >
Posted on
August 8th, 2014
Google is now encouraging all webmasters to implement HTTPS encryption across whole websites, in order to reduce or prevent hacking. HTTPS stands for Hypertext Transfer Protocol Secure and means that anything sent through this protocol is considered to be secure. The protocol provides an extra layer of protection and help to prevent hacking attempts on […]
Continue Reading >Posted on
June 27th, 2014
Google has recently unveiled plans to launch their own domain registration service (DNS), which will allow customers to search, find, transfer and purchase domain names. Businesses are continuing to expand into the on-line marketplace and this move from Google offers another option for registration. This new service gives greater choice for those looking to register […]
Continue Reading >Posted on
May 15th, 2014
It was ruled yesterday by a top EU court that Google must amend some of its search results at the request of the every-day public in what is set to be a test of the “right to be forgotten” law – a law which states that “inadequate, irrelevant or no longer relevant” information about an […]
Continue Reading >Posted on
April 17th, 2014
Despite reporting profits of $3.45bn (£2.05bn), the technology giant Google’s shares have dropped 5%. Speculations for why this has happened have led to some interesting conclusions. With Google’s recent branching out to developing drones, Google Glass and phones as well as thermostats and fire alarms, analyst Larry Magid has stated to the BBC: “Some of […]
Continue Reading >
Posted on
March 7th, 2014
If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]
Continue Reading >
Posted on
December 19th, 2013
Google has this week released the UK’s most searched for terms for 2013 and revealed that Facebook is in number one spot. In second place is the YouTube video service and in third place, Google. Other sites making it into the top 10 included Argos, Ebay and Amazon. BBC News and the Daily Mail also […]
Continue Reading >Posted on
December 10th, 2013
A new tool has been revealed by Google which allows users to create and share their own Street View from any location. The Street View, which can show a 360 degree virtual tour of anywhere in the world, is created by connecting a selection of photos and can then be published and shared on Google […]
Continue Reading >Posted on
November 18th, 2013
In response to mounting political and public pressure, Google and Microsoft, two of the leading search engine companies, have both agreed measures which will make it much harder for users to find images online of child abuse. Google chief executive Eric Schmidt said “New software is to be introduced that will automatically block 100,000 “unambiguous” […]
Continue Reading >Posted on
October 21st, 2013
On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net […]
Continue Reading >Posted on
September 27th, 2013
Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not […]
Continue Reading >Posted on
September 23rd, 2013
The eagerly awaited iOS7 has been launched by Apple and is the system to be used by both tablet and mobile devices. There have been a number of small additions to the new system but the most significant change noticed by users is a switch to Bing within the Siri personal assistant system. Previously, Google […]
Continue Reading >Posted on
September 23rd, 2013
The world’s most visited web address – Google – has begun rolling out changes which sees a redesign of the homepage and features a new, reshaped logo, plus the replacement of the old menu bar with a smaller selection of links on the right hand side of the page. The changes are the first to […]
Continue Reading >Posted on
April 17th, 2013
Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device. The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps. The […]
Continue Reading >Posted on
December 13th, 2012
Many would have backed ‘The Olympics’ to be the top search term in the UK in 2012 but surprisingly, it was beaten by ‘Euro 2012’, according to recent figures released by Google. According to the annual Google zeitgeist report, which lists 2012’s most searched-for terms, ‘Olympic Tickets’ came in second. Rio – host of the […]
Continue Reading >Posted on
November 8th, 2012
Figures released in October by Experian Hitwise, a company that monitors web traffic, suggest that of all searches of the web made in the UK, 89.33% were made using Google. This dip puts Google at its lowest percentage of market share in five years. Microsoft’s Bing, which is Google’s main rival, now has 5 % […]
Continue Reading >Posted on
June 8th, 2012
In a bid to provide more information directly on its own pages, Google has revamped its search engine so that instead of simply matching keywords on its results, it will provide more context. Results shown on Google previously have been based on historical data on search habits and keywords. Known as ‘The Knowledge Graph’, the […]
Continue Reading >Posted on
May 31st, 2012
Following the recent glitch which resulted in lengthy delays in companies registering via the TLD (top level domain name) application system – set up to allow organisations to apply to buy web addresses ending in their brand names – the Internet Corporation for Assigned Names and Numbers (Icann) has released the full list of submissions. […]
Continue Reading >Posted on
February 23rd, 2012
Is it really possible to accurately measure the popularity of someone or something by the number of results generated via a Google search on the internet? A simple name search, run on three different computers in the same office and within feet of each other, brought up figures varying from 285,000, to 325,000 to a […]
Continue Reading >Posted on
January 3rd, 2012
The average price paid by marketers for cost-per-click (CPC) ads dropped 8% in the quarter, as users migrated from the desktop to mobile platforms, which are seen as less valuable by advertisers than larger screens. Google says the decline in CPC rates was due to changes in its advertising formats, which has driven the sharp […]
Continue Reading >
