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Facebook Rolls Out ‘Reactions’ Feature

With 1.59 billion people accessing Facebook each month, the company is clearly doing something right. Over the past year, it has introduced an array of new features including mobile video calling, call me business buttons and live streaming, in an attempt to engage with its audience.

It was reported earlier this year that Facebook would be introducing a dislike button, but instead of this, they have decided to release the ‘Reactions’ feature. They were concerned that the dislike tool could be used in a negative way, which could cause upset for some users.

At a recent conference, Facebook’s CEO Mark Zuckerberg, said; “When you only have a like button, if you share a sad piece of content or something that makes you angry, people may not have the tool to react to it.”

The new feature will allow users to give a more accurate emotional response to posts, photos and updates, rather than the vague ‘Like’. They will soon be able to express ‘Love, ‘Haha’, ‘Wow’, ‘Sad’ and ‘Angry’ on the site.

If you are accessing Facebook from a desktop, you will be able to choose from the reactions when your cursor hovers over the ‘Like’ button. Mobile users will also be able to use this feature by tapping and holding the ‘Like’ button.

There is currently no set date for when the ‘reactions’ feature will be rolled out, but experts think it could be as soon as the next few weeks.

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