Posted on
June 9th, 2018
Over the past couple of years, you may have noticed more and more ads appearing on Facebook. They don’t just appear on your Newsfeed anymore either, but can now be placed on the right column, in Instant Articles or even in Messenger! This week, the company announced that they were rolling out ads for Facebook […]
Continue Reading >
Posted on
April 20th, 2018
Did you know that in 2017, mobile accounted for 50.3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience. Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine […]
Continue Reading >
Posted on
April 12th, 2018
There is no doubt that paid advertising has become one of the most popular social media tools to businesses. Facebook, Twitter, Instagram and Snapchat all offer paid ads, which can be used both to raise brand awareness and get those all-important leads. And now Reddit is joining the party! On Wednesday, the content and discussion […]
Continue Reading >
Posted on
June 1st, 2016
Last week, social media giant Facebook announced that they would begin showing ads to all internet users, irrelevant of whether or not they have an account on the site. Up to now, the company has been gathering data about users, including their browsing habits and what websites they are visiting. This allows them to display […]
Continue Reading >
Posted on
May 23rd, 2016
At Piranha, we love Instagram! Not only do we use it to share snaps of our favourite spots, food and friends in our spare time, but we also use it for business purposes too. The great thing about this platform is that it gives you the opportunity to connect with new customers, showcase your products […]
Continue Reading >
Posted on
January 29th, 2016
With more than 1.59 billion active monthly users, Facebook is undoubtedly the most popular social media platform in the world. It can be used to communicate with friends, stalk old acquaintances and even play games, meaning that there is something for everyone to enjoy. Recently, the company announced that in the final quarter of 2015, […]
Continue Reading >
Posted on
January 8th, 2016
Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]
Continue Reading >
Posted on
December 17th, 2015
On Monday, thousands of personal and business websites were taken offline by web hosting company Moonfruit, after they were threatened by cyber-attacks. For those who aren’t familiar with the company, Moonfruit is a service which helps users to build websites using templates on the site. The company said that on Thursday it had been hit […]
Continue Reading >
Posted on
October 13th, 2015
On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]
Continue Reading >
Posted on
September 4th, 2015
On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]
Continue Reading >
Posted on
April 9th, 2015
A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were […]
Continue Reading >
Posted on
November 29th, 2014
After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]
Continue Reading >
Posted on
November 28th, 2014
The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]
Continue Reading >
Posted on
October 27th, 2014
Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]
Continue Reading >
Posted on
October 2nd, 2014
Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about. Created by Paul Budnitz, Ello was […]
Continue Reading >
Posted on
September 15th, 2014
Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]
Continue Reading >
Posted on
August 28th, 2014
What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]
Continue Reading >
Posted on
May 2nd, 2014
Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]
Continue Reading >
Posted on
March 27th, 2014
Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]
Continue Reading >
Posted on
March 21st, 2014
As a full service agency, although the team at Piranha are best known for their web design and on-line marketing expertise, there are a number of other promotional services that we are able to provide. For example, our team can ensure that your exhibition stands, for those all-important upcoming events on the 2014 calendar, are […]
Continue Reading >
Posted on
March 7th, 2014
If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]
Continue Reading >
Posted on
March 3rd, 2014
We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]
Continue Reading >Posted on
February 20th, 2014
Facebook has decided to bring WhatsApp into the fold Mark Zuckerberg announced his great excitement at the successful purchase of WhatsApp. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want.” The internet […]
Continue Reading >
Posted on
February 11th, 2014
Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]
Continue Reading >
Posted on
February 5th, 2014
Well done Facebook for reaching 10, and being the biggest social network in the world, with over one billion active users (around a quarter of the world’s population). 29 year old Mark Zuckerberg is rightly proud of his creation, which has become ubiquitous to the point where it is unusual not to have an account. […]
Continue Reading >
Posted on
January 27th, 2014
A well-executed SEO campaign, involving the use of techniques such as directory listings, off-site blogs and social media can significantly improve the amount of relevant traffic that your website attracts. However, there is only so much SEO can do for you, if your site isn’t set-up to make the best of the traffic that you’re […]
Continue Reading >Posted on
December 19th, 2013
Facebook is to begin showing video advertisements on its news feeds, starting with adverts for the film Divergent. Some analysts believe that the introduction of the video advertisements will alienate users. An analyst with the research firm IDC, Alys Woodward, said “It sounds as if they are doing it in a reasonably sensitive way but […]
Continue Reading >Posted on
November 8th, 2013
Twitter shares made their début on the New York Stock Exchange on Thursday 7th November 2013 and by the close of play had reached $44.90 (£28) per share – a 73% increase on their initial price offering of $26 (approx.£16). Over 13 million shares were traded and the increase in share price meant that Twitter […]
Continue Reading >Posted on
October 21st, 2013
On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net […]
Continue Reading >Posted on
October 17th, 2013
Twitter has surprised many by announcing that it has chosen to sell its shares on the New York Stock Exchange, rather than the more technology-focused Nasdaq. The announcement came on Tuesday 15th October 2013 following an update to Twitter’s Securities and Exchange Commission (SEC) filing. They will trade under the stock symbol TWTR. Many people […]
Continue Reading >Posted on
October 4th, 2013
A posting on Instagram’s website has revealed that the photo sharing service is to start putting advertisements on the photo streams of users in the United States. Instagram, which currently has 150 million users, launched in 2010 and was bought by Facebook for $1bn (£619m) in 2012. It has yet to make a profit. Instagram […]
Continue Reading >Posted on
September 27th, 2013
Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not […]
Continue Reading >Posted on
September 13th, 2013
Facebook have this week seen their share prices surpass their previous high of $45 (£28) which was reached on their first day of trading in May 2012. Prices reached $45.05 in New York by midday on Wednesday 11th September 2013, rising 3.3%. The demand for shares was huge when Facebook made its stock market debut […]
Continue Reading >Posted on
September 13th, 2013
Twitter has announced that it plans to join the stock market in what is considered to be the most keenly anticipated flotation since Facebook joined in 2012. In reference to the official documentation required to join the stock market, the company tweeted “We’ve confidentially submitted an S-1 to the SEC for a planned [initial public […]
Continue Reading >Posted on
August 13th, 2013
Following concerns raised by the privacy campaign group Big Brother Watch, a company that has recently installed ‘tracking devices’ into recycling bins in London to track the smartphones of people passing by has been asked by The City of London Corporation to stop. The company – Renew London – has installed the devices into 12 […]
Continue Reading >Posted on
June 18th, 2013
The social network Facebook has announced that it is to make hashtags available to a selection of Facebook users. It is believed that the introduction of these hashtags will make it simpler to search for content on the network site and allow brands to integrate it into their broader social marketing undertaking. Although there are […]
Continue Reading >Posted on
May 2nd, 2013
With Facebook audiences reaching an average of 1.1bn per month, figures released recently show that in the last quarter, Facebook’s revenue rose 38% year-on-year to reach $1.46bn (£938bn). This rise is based largely on its ability to monetise its mobile audience. In the three months up to 31st March 2013, advertising revenue reached $1.25bn (£803m), […]
Continue Reading >Posted on
April 17th, 2013
Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device. The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps. The […]
Continue Reading >Posted on
February 8th, 2013
Recent research has revealed that despite its premium cost, one in every five pounds (20.3%) spent on Facebook advertising now targets mobile users. The claims were made after research was carried out by one of Facebook’s strategic preferred marketing developers, media agency Kenshoo Social and followed analysis of more than 2m Facebook ad clicks and […]
Continue Reading >Posted on
October 12th, 2012
Following a check of 156 popular UK websites by the Office of Fair Trading (OFT), it has been reported that more than a third of those could be breaking consumer laws. The OFT have found that of the 156 websites checked, 62 may not be complying fully with the consumer protection law. The checks revealed […]
Continue Reading >Posted on
June 14th, 2012
Following a ruling by the Advertising Standards Authority, the UK’s advertising watchdog, a Twitter advertising campaign by Nike has been banned. The ruling came about after just one complaint was received about two tweets posted by Manchester United footballer Wayne Rooney and Arsenal player Jack Wilshire in January 2012. The tweets were posted at the […]
Continue Reading >Posted on
May 30th, 2012
A recent list of the most complained-about adverts of all time, released by the UK’s advertising watchdog has shown some surprising results! The advertising watchdog has put together the adverts from the past fifty years that have gathered the most complaints, to coincide with its 50th anniversary. We would all be forgiven for expecting sex, […]
Continue Reading >Posted on
April 27th, 2012
Eight of Europe’s largest drinks manufacturers have joined together and agreed to implement rules on the marketing of alcohol which will be used right across the continent. Working alongside the World Federation of Advertisers (WFA) and the national trade association, Pernod Ricard, Carlsberg, Bacardi, Heineken, AB InBev, Brown-Forman SAB Miller and Diageo will look to […]
Continue Reading >Posted on
February 11th, 2012
The Sun on Sunday is set to launch this Sunday and already, big names such as Morrisons, Ford, Tesco and the News Corporation owned company, Sky, are amongst just some of the advertisers planning to allocate spending on the new publication. The initial launch on Sunday 26th February 2012 will see a print run in […]
Continue Reading >Posted on
February 3rd, 2012
A recent survey of over 2000 members of the British Public has revealed that for almost 65% of us, the mobile phone is the most unpopular device on which to receive uninvited advertising. Of the 2,054 people who completed the survey, the average person is registered to receive correspondence from around three or four of […]
Continue Reading >
