Digital Marketing Agency in Preston Lancashire

At Piranha Internet, we don’t just design typical websites; we take website accessibility issues seriously.

Ensuring your website is easy to use and accessible by all visitors is very important. This includes visitors browsing on mobile devices and visitors with disabilities. The disability discrimination act requires all business owners to ensure that their website is accessible to all. An accessible and usable website will always convert more users and produce more online sales than one which is hard to use or inaccessible. It also creates positive PR for your company or organisation.

Website Accessibility

Mobile phones are growing in popularity as the next dominant Internet platform. Accessing websites on the move is the current battle ground for site owners and website marketeers. More than 50% of people in the UK access the Internet from their mobile phones and handheld devices. This is rising by the month (chances are by time you have read this statement it will already be out of date!). Furthermore, according to office government figures, over 11 million UK residents and an estimated 600 million people worldwide have some form of long-term disability. Apart from the obvious fact that this is a large potential market, it is also illegal to discriminate against people with disabilities by preventing them access to your website and services. If your website is not compliant with accessibility guidelines laid down by the DDA, you could expose yourself to potential litigation for discrimination and this is something that can be easily avoided.

Our website accessibility service includes:

  • Website accessibility review
  • Mobile accessibility review
  • Accessibility testing
  • Accessible website design
  • W3C compliant XHTML and CSS
  • Ongoing accessibility consultancy
  • Usability review

Website Usability

Piranha can ensure that visitors to your website find what they are looking for. The leading cause for loss in online lead conversion and sales is visitors not being able to use the website or not finding what they want in a short number of clicks. Our usability services are aimed at maximising your website conversions through clear navigation and an understanding of intuitive design. The service includes:

  • Website usability analysis
  • Mobile usability analysis
  • Usability testing
  • Website design testing
  • W3C compliant development

For a complete solution courtesy of the Piranha team

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