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Posted on
January 21st, 2014

ON-SITE SEO: THE BASICS

At Piranha we have been performing on-site SEO on client’s sites for over a decade. Often sites will come to us with very fundamental issues, from an SEO perspective. It can often be the case that web design and development companies without SEO expertise can set up a website that looks impressive, on a superficial level but will, ultimately, not serve the purpose of attracting traffic, due to its inability to rank well in the Google search results.

Google provides the average website with around 80% of its traffic, fulfilling the requirements outlined in Google’s Webmaster Guidelines should be a key priority in the future development of any website.

In this blog, I outline the basic features of your site that can be manipulated in order to help Google to provide your site with the strong rankings that it deserves.

TITLE TAGS

The Title Tags of your page (the piece of text that you see in the tab at the top of the screen) are one of the most important aspects of your on-site SEO. It is vitally important that you place two or three keywords, with desirable search volumes, in this tag, via your page’s HTML code, whilst keeping the character limit below 70.
Your best, most relevant and most valuable keywords, should be positioned at the front of the tag. Google’s automatic crawling systems will look at these keywords first. What’s more, these words are the ones that will make up the title of your listing in the search results themselves. They are important in capturing the attention of search engine users. Don’t forget that most Western internet users will begin reading from the left of the page.

H1 TAGS

The Header 1 tags of your web-pages are another the most important aspects on on-page optimisation.
Similarly to the approach that should be taken with title tags, you should be implementing your strongest keywords at the beginning of this tag. It is another element that indicates to Google’s robots that the page in question is relevant to particular search terms.
Please be aware that each page should only have one H1 tag. Any more than that and you could run the risk of falling foul of a Google penalty.

WRITTEN CONTENT

No matter what your preferences are, regarding the visual design of your webpages, you must include quality, written content on each pages. This is particularly important for the main, “money pages” on your site. That is to say, the pages through which key product ranges are showcased and that customers are enable customers to begin a buying process.
Quality written content consists of information about the product or service being showcased, some background about how it fits with your wider business aims and a call to action that guides the visitor into a purchasing process. This content should be around 300 words in length. It should engage the reader. Indeed, content cannot be underestimated. Your Google rankings can be completely changed by the quality of the written copy on the page. It is integral that you update this content regularly, freshness is a factor in the ranking algorithms. Any pages with old, thin-on-the-ground will not be worthy of off-page SEO techniques such a link-building and social media marketing.

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If you’d like to find out more about how the team at Piranha can help you to apply these techniques and more to your site, increasing your levels of relevant traffic, and thus sales, we encourage you to drop us an email via becreative@piranha-solutions.com . Thanks for reading!

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