May 2nd, 2013
Facebook continues to be bolstered by mobile revenue
With Facebook audiences reaching an average of 1.1bn per month, figures released recently show that in the last quarter, Facebook’s revenue rose 38% year-on-year to reach $1.46bn (£938bn). This rise is based largely on its ability to monetise its mobile audience.
In the three months up to 31st March 2013, advertising revenue reached $1.25bn (£803m), showing an increase of 30% on the same period last year. Mobile advertising accounted for approximately 30% of this revenue; however, the profit margin fell 10% during the same period to 26%.
On-going investment in technology is a factor in the fall in profits, plus the acquisition of the Atlas Advertising Suite from Microsoft.
It has been reported that average monthly mobile audience figures reached 751 million, with the picture-sharing service Instagram topping 100 million monthly users.
Facebook CEO Mark Zuckerberg says “Overall, there are three main parts of our strategy. Build the best mobile product, build a platform with new services that leverage the social graph, and build a strong monetisation engine.”< Back to Blog