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GOOGLE ROLLS OUT ‘MORE RESULTS’ ON MOBILE

Did you know that in 2017, mobile accounted for 50.3% of all web traffic? With this in mind, it’s no wonder that internet companies are doing more and more to enhance the mobile experience.

Last week, Google launched a brand new ‘More results’ Feature for mobile users. This comes just days after the search engine giant announced it was testing the feature, so this move isn’t unexpected.

Instead of having to click page 2, 3 etc to get to the next set of results, you can now simply click on the ‘More results’ button. The results will be loaded on the same page, meaning that you don’t have to wait for the next one to load or navigate away from the other results.

On Google’s SearchLiason Twitter account, Danny Sullivan said; “We’ve launched a new “More results” button that makes it easier & faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old “Next” button that would load an entirely new page.”

“The “More results” button will appear for searchers using the Google app for iOS & Android or major mobile web browsers other than Chrome for iOS — support for that is coming. As for ads, the button will load more organic results first, then ads when relevant underneath those.”

They also included a handy GIF demonstrating how to use the feature, for anyone that’s unsure.

The company has suggested that the changes will be beneficial to both publishers and users.

For publishers, the “More Results” button should, in theory, drive more mobile traffic to their website.

People searching on Google will get faster loading speeds, which is the most important thing to mobile users.

In today’s world, it’s essential that your website is mobile-friendly. With Google’s new update, any website that isn’t responsive will definitely suffer in terms of search results.

Piranha has an extensive team of experts who specialise in responsive website design and build. Get in touch today by emailing [email protected] or calling 01772 888 331 and let us show you what we can do for you!