April 12th, 2018
NATIVE MOBILE ADS ARE COMING TO REDDIT!
There is no doubt that paid advertising has become one of the most popular social media tools to businesses. Facebook, Twitter, Instagram and Snapchat all offer paid ads, which can be used both to raise brand awareness and get those all-important leads.
And now Reddit is joining the party!
On Wednesday, the content and discussion forum announced plans to introduce native ads to its mobile app.
For those who aren’t familiar, native ads are ads that appear naturally on the platform. LinkedIn ads are a good example of this. Their ads appear either in the newsfeed or on the side bar, ensuring that they don’t disrupt the user experience.
According to Marketing Land, Reddit sent out an email telling advertisers that 330 million users are now accessing Reddit via the mobile app. They also said that 41% of time spent on Reddit is on mobile.
Another interesting stat is that users logged in on the app spend 30% more time on Reddit that those accessing it on desktop. That’s probably because most of us always have our phone nearby nowadays!
Users have been able to promote their posts on the platform since 2016. However, with the surging popularity of mobile browsing, Reddit has obviously decided to grab the opportunity to increase their revenue.
The new native ads will have some similar features to unpaid posts, for example, users will still be able to upvote, downvote and comment.
Like other platforms, advertisers will be able to decide who see their ads depending on their location, interests, subreddits, device used and time of day.
This isn’t the first time that Reddit has tried to improve their advertising service. Last year, the company made improvements to the reporting dashboard in its ads platform.
Despite these efforts, advertisers still believe that it is a scary and unsafe place to advertise. This is because Reddit is an open network, which means that anyone can say something about your brand or business, whether it’s positive or negative.
But surely this is the case with other platforms like Facebook and Twitter?
Reddit has not released any information about how pricing will work but it is expected to work similarly to other platforms, where you pay per click or conversion.
And the good news is, we don’t have long to wait! The native ads will be rolled out on Monday the 19th March for iOS users, with Android following shortly after.
Interested in advertising on Reddit? We can help! Our expert team are here to help you get to grips with social media, whether this is paid advertising or managing your accounts.< Back to Blog