Digital Marketing Agency in Preston Lancashire

Category: Marketing

  • Posted on
    June 1st, 2016

    Facebook to Start Showing Ads Across the Web

    Last week, social media giant Facebook announced that they would begin showing ads to all internet users, irrelevant of whether or not they have an account on the site. Up to now, the company has been gathering data about users, including their browsing habits and what websites they are visiting. This allows them to display […]

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  • Posted on
    May 23rd, 2016

    6 Tips for Using Instagram for Your Business

    At Piranha, we love Instagram! Not only do we use it to share snaps of our favourite spots, food and friends in our spare time, but we also use it for business purposes too. The great thing about this platform is that it gives you the opportunity to connect with new customers, showcase your products […]

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  • Posted on
    March 17th, 2016

    Instagram Is Changing the Way You See Posts

    Photo sharing app, Instagram, recently announced plans to change the way you see posts on the platform. It will soon be introducing an algorithm which will rank photos to show content that it “believes you care about the most.” At the moment, posts are displayed in chronological order so that users can see the most […]

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  • Posted on
    February 1st, 2016

    Facebook Rolls Out ‘Reactions’ Feature

    With 1.59 billion people accessing Facebook each month, the company is clearly doing something right. Over the past year, it has introduced an array of new features including mobile video calling, call me business buttons and live streaming, in an attempt to engage with its audience. It was reported earlier this year that Facebook would […]

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  • Posted on
    January 29th, 2016

    Facebook Doubles Profits in Fourth Quarter

    With more than 1.59 billion active monthly users, Facebook is undoubtedly the most popular social media platform in the world. It can be used to communicate with friends, stalk old acquaintances and even play games, meaning that there is something for everyone to enjoy. Recently, the company announced that in the final quarter of 2015, […]

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  • Posted on
    January 8th, 2016

    Twitter Considers Removing Character Limit

    Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]

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  • Posted on
    October 13th, 2015

    Google Boosts Mobile Speed For News Stories

    On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]

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  • Posted on
    September 4th, 2015

    Google Reinvents Its Company Logo

    On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]

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  • Posted on
    February 27th, 2015

    Google to Boost Mobile-Friendly Websites in Search Results

    Is your website mobile-friendly? If the answer is no, you could find yourself penalised on search engine results. From April 21st, Google will take into consideration the mobile-friendliness of website before deciding where they appear in terms of rankings. After this date, sites that can be accessed from different mobile devices will appear higher in […]

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  • Posted on
    January 9th, 2015

    Pinterest Promoted Pins Are Finally Unveiled!

    This year is set to be a big one for the photo collecting and sharing website, Pinterest. It has drawn in over 70 million registered users, which creates advertising opportunities for businesses across the globe. On the 1st of January 2015, promoted pins were added to the site, giving companies the chance to sponsor their […]

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  • Posted on
    December 1st, 2014

    How Exactly Do Social Media Sites Use Our Data?

    When it comes to using sites like Facebook and Twitter, do you know how they locate and use your data? It seems that the majority of users spend time on these platforms without actually knowing what information is being passed on, or how their privacy is dealt with. A recent report by the Commons Science […]

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  • Posted on
    November 29th, 2014

    Parliament Call For Google Break-Up

    After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]

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  • Posted on
    November 28th, 2014

    Would You Use Facebook to Pay Friends?

    Recently leaked screenshots have revealed that there will soon be a payment option added to the Facebook Messenger app. This means that you will be able to send money to your friends anytime and anywhere, providing that you are connected to the internet. In order to access this feature, users will be required to add […]

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  • Posted on
    November 28th, 2014

    Clearer advertising is called for video bloggers

    The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]

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  • Posted on
    November 24th, 2014

    Google to Add Mobile-friendly Tags to Search Results

    Mobile browsing has become unbelievably popular and is now an important part of millions of people’s everyday routine. It is an easy way to stay connected if you are always on the move! Those of us who use mobile internet on a regular basis will know just how annoying it is to find yourself on […]

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  • Posted on
    November 20th, 2014

    Facebook Set to Make Business Site Similar to LinkedIn

    The popular social media site Facebook has plans to follow in the footsteps of LinkedIn, which is the largest business networking site in the world. It is said to be releasing new software which will encourage businesses and professionals to communicate using the site. ‘Facebook at Work’ will allow users to share documents, direct message […]

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  • Posted on
    November 11th, 2014

    Facebook’s new Messenger service reaches 500 million users

    Since its launch in 2011, Facebook Messenger has drawn in over 500 million users across the globe. This places it as one of the most popular apps in the entire world, falling just behind the likes of Twitter, Youtube and Google Maps. Facebook made changes to their messaging service in April which resulted in users […]

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  • Posted on
    October 28th, 2014

    Twitter shares fall in quarterly review

    Despite the increase in users, Twitter’s investment shares have dropped. The recent report shows that although the company has increased its users by 23% since the last review, it has lost shares of 8-9%. The site has directed its focus heavily into mobile usage, with many of us using this method to connect rather than […]

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  • Posted on
    October 27th, 2014

    Facebook Say No to Like-Gating

    Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]

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  • Posted on
    October 23rd, 2014

    Google’s Piracy Stance highlights legal sites, £1 at a time

    Google has announced changes to its search engine in an attempt to curb on-line piracy. The search giant has been the centre of a piracy-controversy for some time due to their listings displaying quick and easy means of downloading pirated material. The on-going dispute has seen those within the entertainment industry argue that any sites […]

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  • Posted on
    October 23rd, 2014

    It’s finally here, Penguin 3.0!

    Last week, Google confirmed that they had updated their spam detecting software. For those of you that aren’t aware of what Penguin is, it’s an algorithm update which gives over-optimisers a slap on the wrist for misbehaving. These sites go against Google’s publishing guidelines, using misleading or manipulative information to get you over to the […]

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  • Posted on
    October 1st, 2014

    Are you intrigued or irritated?

    With social media taking the world by storm, the majority of users will be all too familiar with the pages ‘you may like’ section. Whether these sorts of adverts intrigue or irritate you, it is clear that they do play a vital role in the everyday interaction that appears on the likes of Facebook and […]

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  • Posted on
    September 26th, 2014

    Latest Google Panda Update Released

    Google has recently announced that the latest version of its Panda Update has been released. The “slow roll-out” began earlier this week and was confirmed through a post on Google+. The Panda update is designed to penalise “thin” or poor content from ranking well and will affect around 3-5% of search queries worldwide. The update […]

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  • Posted on
    September 15th, 2014

    Google Adwords Increases Visible Text

    Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]

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  • Posted on
    September 8th, 2014

    Continued Changes to Google Search Results

    With subtle changes to things which we see every day, it can sometimes be difficult to see the transitions. Popular websites such as Google and Facebook have changed in a wide range of ways throughout their life spans. From complex coding changes which improve functionality through to overhauls of services and aesthetics, these changes rarely […]

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  • Posted on
    August 28th, 2014

    A small step in the right direction for your Facebook news feed…..

    What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]

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  • Posted on
    August 8th, 2014

    Google’s reward to secure websites – HTTPS encryption for better ranking

    Google is now encouraging all webmasters to implement HTTPS encryption across whole websites, in order to reduce or prevent hacking. HTTPS stands for Hypertext Transfer Protocol Secure and means that anything sent through this protocol is considered to be secure. The protocol provides an extra layer of protection and help to prevent hacking attempts on […]

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  • Posted on
    July 8th, 2014

    M&S Website sales drop following new site launch

    Marks and Spencer has reported a large drop in on-line sales after moving across to a new website. This goes to show that even the largest companies can get it wrong when it comes to e-commerce and upgrading systems. This story is a perfect example of why it is vital that great thought is put […]

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  • Posted on
    June 9th, 2014

    Is your website in danger of becoming extinct?

    With the increasing pace of technology, most websites now have a lifespan of just 3 to 5 years. Without regular updates and re-development, it is easy for a site to get left behind, losing potential business opportunities and sales. Many crucial elements of search marketing now, hadn’t even been thought about even just 3 years […]

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  • Posted on
    May 2nd, 2014

    New Audience Network launched by Facebook

    Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]

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  • Posted on
    April 17th, 2014

    Google’s profits down

    Despite reporting profits of $3.45bn (£2.05bn), the technology giant Google’s shares have dropped 5%. Speculations for why this has happened have led to some interesting conclusions. With Google’s recent branching out to developing drones, Google Glass and phones as well as thermostats and fire alarms, analyst Larry Magid has stated to the BBC: “Some of […]

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  • Posted on
    April 10th, 2014

    A few things for businesses to think about following the latest Facebook redesign

    Another update to the Facebook Timeline Page has been announced this week. Facebook officials insist that the new design has been streamlined further to enhance Pages, making it easier for users to find and use the tools they use most often, although some sceptics have suggested that it’s because the old design was too advanced […]

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  • Posted on
    April 8th, 2014

    Many Companies are asking: “Is SEO still relevant?”

    The answer for any business whether new or established is “Yes”. Although the landscape has shifted it has mostly been to the benefit of creative SEO specialists who practice White Hat SEO who favour a long term strategy for long term security. Google has taken an aggressive approach against Black Hat link building tactics such […]

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  • Posted on
    April 1st, 2014

    It’s new and exclusive to Piranha – ‘Sensory Optimisation’

    It’s the internet development everyone has been waiting for. Developed by Piranha Internet in Preston, England, Sensory Optimisation is set to take the online community by storm. Sensory Optimisation embraces all the senses through the development of ‘Resonating Pixels’ which greatly enhances the user experience. The technology allows the user to touch, feel and even […]

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  • Posted on
    March 27th, 2014

    Facebook buys Oculus

    Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]

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  • Posted on
    March 21st, 2014

    4 SHORTCUTS TO TRADE SHOW SUCCESS

    As a full service agency, although the team at Piranha are best known for their web design and on-line marketing expertise, there are a number of other promotional services that we are able to provide. For example, our team can ensure that your exhibition stands, for those all-important upcoming events on the 2014 calendar, are […]

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  • Posted on
    March 7th, 2014

    A few reasons why businesses should use Social Media

    If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]

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  • Posted on
    March 3rd, 2014

    We have a winner!!

    We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]

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  • Posted on
    February 11th, 2014

    Win a New Website or SEO Package from Piranha

    Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]

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  • Posted on
    January 27th, 2014

    WHAT IS A LANDING PAGE?

    A well-executed SEO campaign, involving the use of techniques such as directory listings, off-site blogs and social media can significantly improve the amount of relevant traffic that your website attracts. However, there is only so much SEO can do for you, if your site isn’t set-up to make the best of the traffic that you’re […]

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  • Posted on
    January 21st, 2014

    ON-SITE SEO: THE BASICS

    At Piranha we have been performing on-site SEO on client’s sites for over a decade. Often sites will come to us with very fundamental issues, from an SEO perspective. It can often be the case that web design and development companies without SEO expertise can set up a website that looks impressive, on a superficial […]

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  • Posted on
    November 14th, 2013

    Another Piranha client wins a top award

    Another digital client of Piranha has claimed a top business award, and this time it’s Scancapture that has won ‘Business of the Year’ at the Downtown Lancashire Business Awards. All the team at Piranha would like to congratulate the MD, Steve Smith on this outstanding achievement. Check out their website designed by Piranha http://www.scancapture.co.uk/ . […]

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  • Posted on
    June 18th, 2013

    Hashtags coming to Facebook

    The social network Facebook has announced that it is to make hashtags available to a selection of Facebook users. It is believed that the introduction of these hashtags will make it simpler to search for content on the network site and allow brands to integrate it into their broader social marketing undertaking. Although there are […]

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  • Posted on
    April 17th, 2013

    Mobile spending predicted to double in twelve months

    Following recent research, it has been suggested that spending via mobile devices is set to double over the next twelve months. Mobile spending has risen 55% compared to last year, however, with the promise of universal 4G coverage – offering speeds around five times faster than most current connections – reaching 98% of the UK […]

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  • Posted on
    October 23rd, 2012

    CIM criticised by ISBA following contentious research

    A recent survey by the Chartered Institute of Marketing has revealed that an incredible 85% of parents are oblivious to the existence of the Government-supported ParentPort website. The website, set up in October 2011 following a Government-commissioned review into the sexualisation and commercialisation of childhood known as the Bailey Review, allows parents to find out […]

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  • Posted on
    August 20th, 2012

    UK Magazine Slump Headed by Women’s Weekly Titles

    The latest figures released by the Audit Bureau of Circulations (ABC) have revealed that in the first half of the year, women’s weekly titles saw a drop of 10.8% – one of the biggest declines in the consumer print magazine sector. This decline, alongside big drops in the men’s lifestyle and celebrity sectors, saw an […]

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  • Posted on
    June 8th, 2012

    Consumers find Social media advertising least acceptable

    A recent study of 2,000 consumers has revealed that social media is the least acceptable media channel for advertisers. Of the 2,000 consumers polled, only a third (37%) said they were happy to see advertisements on social media sites such as Facebook and Twitter – the lowest total for any media. A fifth of the […]

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  • Posted on
    June 8th, 2012

    MoneySavingExpert.com sells for £87m

    Martin Lewis, the high profile finance campaigner and commentator is believed to have sold his website – MoneySavingExpert.com – for up to £87m. Martin will receive £35m initially, along with shares in MoneySupermarket to the value of £25m. A further payment or £27m may be payable in cash and shares in three years time. The […]

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  • Posted on
    May 23rd, 2012

    Complaints triple as charities turn to email fundraising

    Charities are facing the risk of alienating supporters as complaints from email fundraising communications rose by a huge 282% last year, a recent report has revealed. Charities are moving over from the direct mail approach to email campaigns in a bid to reduce costs and target a more specific audience but the poor use of […]

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  • Posted on
    May 16th, 2012

    OFT warns affiliate marketers

    Companies running affiliate marketing programmes have been warned by the consumer protection watchdog that they must punish affiliates carrying promotions which are misleading, otherwise they will face legal action. MoreNiche, which runs a network of online shops and affiliates marketing and selling a variety of products including teeth whitening and diet aids, is one of […]

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  • Posted on
    April 27th, 2012

    New Rules for the Marketing and Advertising of Alcohol Across EU

    Eight of Europe’s largest drinks manufacturers have joined together and agreed to implement rules on the marketing of alcohol which will be used right across the continent. Working alongside the World Federation of Advertisers (WFA) and the national trade association, Pernod Ricard, Carlsberg, Bacardi, Heineken, AB InBev, Brown-Forman SAB Miller and Diageo will look to […]

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  • Posted on
    April 27th, 2012

    Marketing Budgets Lagging as Marketers’ Confidence Increases

    Despite the latest news that the UK has fallen into a double-dip recession, a recent survey has revealed that the confidence of marketers in their own company’s prospects has reached a two year high. The study questioned 300 senior marketers and almost 40% of those polled said that they were more optimistic about their company’s […]

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  • Posted on
    March 23rd, 2012

    Digital Revenue vs Print Revenue

    Forecasters from a leading media agency are predicting that the amount of money spent on digital advertising will, for the first time next year, outstrip print revenues from newspapers. Initial forecasts for 2013 predict that the global advertising market will increase by around 5.8% for print and digital combined, only a fraction below the forecast […]

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  • Posted on
    January 22nd, 2012

    Increase Marketing Spend in Lean Times

    It is a well known fact that “companies that invest in marketing during a recession” are more likely to survive, and those that do are also more likely to win market share when the good years return. A great deal of evidence suggests that it’s not a good idea to reduce marketing spend during a […]

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