February 5th, 2016
Instagram Extends Video Adverts
Instagram has become one of the most popular photo sharing apps in the world, with more than 400 million people accessing the platform each month.
The company, which is owned by Facebook, has decided to extend its video adverts from 30 to 60 seconds ahead of America’s renowned Super Bowl which takes place on Sunday.
This feature is strictly open to businesses using Instagram advertising – other users will still only be able to post 15 second videos.
Many companies have already taken advantage of the 60 second advertisements, including T-Mobile and Warner Brothers.
Instagram only extended its video advertisements to 30 seconds in September last year. Before then, businesses had to squeeze their content into a 15 second advert.
The company said in an email; “We recognise that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.”
“Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time such as the Super Bowl football game on Sunday, or a highly anticipated movie première.”
It is clear that a lot of effort is being put into improving advertising on both Instagram and Facebook. As most of their revenue comes from this, they need to ensure that advertising on the platform is worthwhile to businesses using the service.
It is unclear whether the extended videos will remain after the Super Bowl has taken place but if it proves successful, there may be a high demand for the feature to be kept on.
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