March 23rd, 2012
Digital Revenue vs Print Revenue
Forecasters from a leading media agency are predicting that the amount of money spent on digital advertising will, for the first time next year, outstrip print revenues from newspapers.
Initial forecasts for 2013 predict that the global advertising market will increase by around 5.8% for print and digital combined, only a fraction below the forecast of a 6% growth for 2012.
Despite increases due to the London Olympics and the presidential election in the United States, since August, one of the largest agencies worldwide (by spending), Carat, has reduced its forecast for the growth of the European media market this year to 1.5% and North America to 5%.
Television is expected to continue its steady growth globally with a predicted 5.5% increase in 2012 and 5.3% in 2013. However, it is digital which is expected to see the biggest growth, with forecasters at Carat expecting a rise in client spending of 16.5% in 2012 and 13.5% next year, taking its share of advertising budgets in 2013 to 15.5%.< Back to Blog