June 8th, 2012
Consumers find Social media advertising least acceptable
A recent study of 2,000 consumers has revealed that social media is the least acceptable media channel for advertisers.
Of the 2,000 consumers polled, only a third (37%) said they were happy to see advertisements on social media sites such as Facebook and Twitter – the lowest total for any media. A fifth of the respondents (20%) said they were ‘unhappy’ when faced with adverts on social media sites.
The study also revealed that print and magazine advertising remains the most welcome channel of ads with 52% saying they are happy to see them and only 10% unhappy. Television and retail websites followed.
However, the report also found that over half of the consumers (52%) will accept online advertising if it means they are not required to pay for the content they are reading. Only 10% of the consumers said that they would be prepared to pay for content if it was free from advertising.