Microsites
Microsites or Satellite sites as they are sometimes referred to are a powerful marketing tool, ideal for rapid web design, development, SEO and deployment. They are perfect for a client who wants to launch a new service or take advantage of a new wave of consumer/trade interest.
If you need to push a product or service to market in a short time frame Microsites are an unmatched internet solution. Their separation from your primary website allows design freedom, re-branding (if necessary) and highly specific search engine optimisation. In recent years we have developed many Microsites for our clients, specifically focussing on new legislation, product launches, new services and geographically based websites.
For example the R22 Legislation for the use of harmful refrigerants, or the DSEAR ATEX regulations focussing on the reduction of explosions in the market place were identified as an excellent business opportunity by a major client. Both these examples proved extremely fast and cost effective at bringing a service to market and creating leads for the company website.
In only a short period of time, these websites gained first place Google rankings for our clients (position 1 and position 4) and were responsible in bringing in significant new business from international companies. The impact of using a Microsite is two fold, you rapidly gain a web presence for your product or service and achieve higher search engine rankings with less investment.
This method of using Microsite design is also relevant for delivering interactive media, quizzes, competitions, offers, articles and promotions.
Key Advantages
- Low cost solution to product and service launches
- Fast production, (sometimes one day from concept to launch)
- Focused Search Engine Optimisation on specific key words
- Focused Pay Per Click advertising
- Can be effectively used as link bait, especially if covering government legislation or business tools
- Can be positioned separately to the corporate branding
- Can be removed when no longer used