What Does the Free SEO Tool Do?
The Piranha Free SEO Report Tool examines a number of factors on an individual web page in order to determine how well optimised the page is, in regards to a specific keyword or key term (depending upon your choice of terminology). It makes search engine optimisation so much simpler by clearly pointing out the areas that require improvement.
Even better, the SEO reporting tool is completely FREE to use. Should you require any additional help with your SEO then you are of course welcome to get in touch with Piranha Internet using the number at the head of the page. We have a team of SEO specialists and consultants who use only legitimate white-hat SEO techniques.
The SEO tool uses a number of ranking factors in order to award your page (the url for which you have entered into the relevant box) a score out of 100. In an ideal world the page would score 100, but a respectable score is anything above 70.
The search engine ranking factors that are considered are:-
Load Times
If your site takes too long to load and is too slow, not only is this annoying for users, but search engines can penalise you too. There are lots of factors that can affect site speed, namely the number of images, CSS and the type of hosting server. More information is included within the actual tool itself.
Canonicalisation
Correct use of the canonical tags is very important for the search engines, and even more so after the Google Panda update in April 2011. Canonical tags show that your page is the original home for the content present on the page. Your web page is tested to see if the canonical tag is present and has been used correctly.
Readability
The tool explores the written content on your page to determine how accessible it is for the user. Content that is less spammy and more readable will earn a higher score here.
Text to Code Ratio
The Free SEO Report Tool examines the ratio of written content on the page compared to the amount of code on the web page. Not all of the search engines will use this ratio in their algorithm, though most will do. If the web page is too heavy with code it will take the search engines longer to read and decode the page.
Domain Authority
The report tool will examine the domain authority of a website. This is similar to PageRank, although with domain authority the emphasis is upon the quality of links, rather than quantity. High domain authority indicates that a site has lots of links from high quality websites.
Page Authority
Domain authority measures the quality of links to an entire domain. Page authority just looks at the quality of links into a specific page. The same principle applies - high page authority indicates a good number of quality inbound links.
External Links
The completely FREE SEO tool (did we mention it was free??) also examines the number of inbound external links. A very general rule is that the larger this number is, the better your rankings will be. This does of course ignore the fact that some links are infinitely more valuable than others.
Keyword Usage
Any good SEO tool will analyse the use of your target keyword within the various on-page elements, and this tool is no different. It will look for sufficient, but not excessive, keyword usage in the meta title, description, H1 tag and body content of the page and award a score out of 5.
Heading Summary
Good SEO involves a sound page structure, with all of the appropriate HTML elements in their 'correct' order. A well organised page has H3's beneath H2's and H1's. The content is essentially broken up into readable chunks - for the benefit of the user and the search engine.
Image Summary
Content need not only be written copy. The use of images can also be very important to SEO. Images should have alt text attached to them in order that search engine spiders can identify what the images are.
Title Tag
The meta title, or title tag is the single most important on-page element for SEO. The most relevant keywords for a page should ideally be contained within the title tag. The search engine optimisation tool analyses the use of the provided keyword within the meta title.
Meta Description Tag
Although the meta description is not used by Google to determine rankings, it could be used by other search engines and it remains a useful marketing tool. It is important to use your keyword within the meta description to maintain consistency for the user.
Organic Rankings
The tool will examine the terms for which your page is currently ranking and the traffic that these keywords bring to the site.
mozRank
mozRank or mR is a system designed by the SEO industry experts at SEOmoz. It is similar to PageRank but gives a more accurate score.
Domain Age
The age of a domain is considered to have some effect upon search engine rankings. The free SEO tool will identify the exact age of a website.
Server Information
Whenever someone enters and loads a web page, the server sends a 3-digit status code back to their computer. You cannot normally see these codes (except in the case of a 404 - which signifies that the page does not exist) but search engines will use them in order to understand the content of the page. The free search engine optimisation tool will check the status of your web page.