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  • Email: [email protected]
Digital Marketing Agency in Preston Lancashire

Category: Social Media

  • pir-facebook

    Posted on
    July 12th, 2016

    Facebook Testing Messages That Disappear

    With 1.09 billion people using the platform each day, there is no doubt that Facebook has become the most popular social media site in the world. The company has recently announced that they are testing a new feature for its Messenger app, which allows users to launch secret conversations with their friends. People within these […]

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  • pir-facebook

    Posted on
    June 20th, 2016

    Facebook Starts Rolling Out Diverse Emojis

    With more than 1 billion people using it each day, Facebook is always looking for ways to make communicating easier on the platform. This month, the company started rolling out more than 70 new emoji characters which can be sent to friends via the Messenger app. The emojis cover a wide range of topics, such as […]

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  • pir-facebook

    Posted on
    June 1st, 2016

    Facebook to Start Showing Ads Across the Web

    Last week, social media giant Facebook announced that they would begin showing ads to all internet users, irrelevant of whether or not they have an account on the site. Up to now, the company has been gathering data about users, including their browsing habits and what websites they are visiting. This allows them to display […]

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  • pir-facebook

    Posted on
    May 24th, 2016

    Facebook Will Revamp Trending Topics

    On Monday, Facebook announced that it will be revamping Trending Topics on the platform. These plans come following an internal investigation after the company was accused of political bias by an anonymous source. Trending topics shows you a collection of stories that are popular on the site. This could be anything from a viral video […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    May 23rd, 2016

    6 Tips for Using Instagram for Your Business

    At Piranha, we love Instagram! Not only do we use it to share snaps of our favourite spots, food and friends in our spare time, but we also use it for business purposes too. The great thing about this platform is that it gives you the opportunity to connect with new customers, showcase your products […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    May 19th, 2016

    Twitter May Stop Counting Photos and Links in Character Limit

    Twitter, which is one of the most popular social media platforms in the world, will no longer count images and links within the 140-character limit, according to reports from Bloomberg. At the moment, any images, videos or links that are included in posts are deducted from the 140-character limit. This makes posting on the site […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    May 12th, 2016

    Twitter Adds ‘Connect’ Recommendations Tab

    Over the past year, Twitter has added many new and exciting features to the site, including Hearts, Moments and pre-roll video ads. In its latest attempt to grab new users, the company has rolled out a Connect tab, which will help users to find relevant and interesting people to follow. The Connect tab will be […]

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  • pir-facebook

    Posted on
    May 6th, 2016

    Facebook Profits Triple in First Quarter

    With 1.09 billion people accessing Facebook each day, there is no doubt that it is the most popular social media platform in the world. Last week, the company reported that its profits had tripled in the first quarter, totalling an impressive $5.4 billion. Not only has the site seen a good result in terms of […]

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  • pir-facebook

    Posted on
    April 11th, 2016

    Facebook ‘Go Live’

    Since launching their Live Video feature in 2015 for users in the US and the rest of the world in February, Facebook is proving to be a popular medium for creating and sharing live video. They have now decided to introduce a range of new features to increase their popularity even further. Facebook Live has […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    April 5th, 2016

    Snapchat 2.0 Update Rolls Out

    Since it was first released in 2011, Snapchat has become an extremely popular app with internet users around the world.  More than 100 million people access the temporary image sharing app each day and use it to send photos and videos to their friends. If you use Snapchat regularly, you may have noticed that things […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    March 17th, 2016

    Instagram Is Changing the Way You See Posts

    Photo sharing app, Instagram, recently announced plans to change the way you see posts on the platform. It will soon be introducing an algorithm which will rank photos to show content that it “believes you care about the most.” At the moment, posts are displayed in chronological order so that users can see the most […]

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  • pir-facebook

    Posted on
    March 10th, 2016

    Facebook Instant Articles Are Nearly Here!

    A year ago, Facebook announced plans to host news stories on the platform. The majority of us are still waiting to test out the new feature as up to now it has only been available to large publishers like Buzzfeed, BBC News and The Guardian. But you won’t have to wait much longer as Instant […]

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  • pir-facebook

    Posted on
    February 1st, 2016

    Facebook Rolls Out ‘Reactions’ Feature

    With 1.59 billion people accessing Facebook each month, the company is clearly doing something right. Over the past year, it has introduced an array of new features including mobile video calling, call me business buttons and live streaming, in an attempt to engage with its audience. It was reported earlier this year that Facebook would […]

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  • pir-facebook

    Posted on
    January 29th, 2016

    Facebook Doubles Profits in Fourth Quarter

    With more than 1.59 billion active monthly users, Facebook is undoubtedly the most popular social media platform in the world. It can be used to communicate with friends, stalk old acquaintances and even play games, meaning that there is something for everyone to enjoy. Recently, the company announced that in the final quarter of 2015, […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 28th, 2016

    Twitter Offers Ad-Free Timelines to ‘High Value’ Users

     Twitter has become one of the most popular social networks in the world, with 320 million people accessing it each month. The company is always looking for ways to improve user experience on the site, which is why they have begun experimenting with an ad-free version, which will be available to users who are deemed […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 14th, 2016

    Periscope Introduces Live Streaming On Twitter Timelines

    For those who aren’t familiar, Periscope is a live streaming app which is owned by Twitter.  It can be accessed through iOS and Android devices and has more than 10 million users throughout the world. On Tuesday, Twitter introduced a new feature to its site which allows users to watch live stream content from Periscope […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 8th, 2016

    Twitter Considers Removing Character Limit

    Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]

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  • pir-google

    Posted on
    October 13th, 2015

    Google Boosts Mobile Speed For News Stories

    On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]

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  • pir-facebook

    Posted on
    February 17th, 2015

    What Happens To Your Facebook Account When You Die?

    On Thursday, Facebook released the legacy contact feature which determines exactly what happens to your account when you die. The new setting will allow users to grant a family member, spouse or friend permission to access their account after they have passed away. This person will be able to manage the account, post messages, update pictures […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 23rd, 2015

    WhatsApp Release Desktop Version of App

    WhatsApp have just released a new desktop version of their software for users. Rather than having to access the app through a mobile device, you can now install it onto your computer or laptop. The messaging service, which owned by Facebook, draws in an impressive 700 million users each month. Its popularity comes from the […]

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  • pir-google

    Posted on
    January 22nd, 2015

    Facebook Knows You Better Than Your Family!

    How well do your friends and family know you? Apparently the answer is; not that much! According to a recent study, conducted at the Cambridge and Stanford Universities, Facebook knows you better than your family and friends. The researchers have analysed the like function on the social media site, and seeing how it uses this […]

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  • pir-facebook

    Posted on
    January 21st, 2015

    Is This The End Of Violent Videos On Facebook?

    With videos appearing on Facebook more and more each day, it is no surprise that there is so much variation in content. Not all these happen to be positive, with an increasing number of disturbing, shocking and sometimes violent videos added to the site each day. The site has received enormous amounts of criticism for […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 9th, 2015

    Pinterest Promoted Pins Are Finally Unveiled!

    This year is set to be a big one for the photo collecting and sharing website, Pinterest. It has drawn in over 70 million registered users, which creates advertising opportunities for businesses across the globe. On the 1st of January 2015, promoted pins were added to the site, giving companies the chance to sponsor their […]

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  • pir-facebook

    Posted on
    January 8th, 2015

    Facebook Hoax Surfaces Again!

    If you are a regular Facebook user, you will have seen the privacy message which has been circulating the site in the past 48 hours. Thousands of people have reposted the message in an attempt to protect their privacy and data. By posting this on your own wall, it claimed that your images, personal details […]

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  • pir-google

    Posted on
    December 19th, 2014

    Snapchat left “devastated” after Sony leaks

    The hacking incident which took place just last month on the Sony Corporation saw employee salaries, emails and other information published for the rest of the world to see. Sony isn’t the only one who has been affected by this leak, as details of Snapchat’s future business plans were also publicised. Snapchat is a messaging […]

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  • pir-facebook

    Posted on
    December 16th, 2014

    Facebook considering adding ‘dislike’ button

    The world’s most popular social media site, Facebook, is thinking about adding a ‘dislike’ button feature. If you have used the site, you may have seen the fake posts which have been falsely advertising the feature, in order to get personal details and likes. The ‘dislike’ button has become one of the most sought after […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    December 12th, 2014

    Instagram overtakes Twitter by 16 million

    Instagram has recently announced that it has hit a new benchmark of 300 million users. In just 9 months, the site has gained an incredible 100 million users, with 70% of their total users coming from outside the U.S. Twitter claims to bring 284 million users to the social media site each month. Facebook occupies […]

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  • Social-Media-Picture

    Posted on
    December 8th, 2014

    Twitter to simplify how we report abuse

    The way that users currently report abuse on Twitter is a rather complex process but that’s all about to change, with the announcement from the social network site that they want to make it easier for users to report any harassment, especially on mobile devices. In the coming weeks, Twitter will be simplifying the way […]

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  • Social-Media-Picture

    Posted on
    December 1st, 2014

    How Exactly Do Social Media Sites Use Our Data?

    When it comes to using sites like Facebook and Twitter, do you know how they locate and use your data? It seems that the majority of users spend time on these platforms without actually knowing what information is being passed on, or how their privacy is dealt with. A recent report by the Commons Science […]

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  • search-engine-marketing

    Posted on
    November 29th, 2014

    Parliament Call For Google Break-Up

    After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]

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  • facebook

    Posted on
    November 28th, 2014

    Would You Use Facebook to Pay Friends?

    Recently leaked screenshots have revealed that there will soon be a payment option added to the Facebook Messenger app. This means that you will be able to send money to your friends anytime and anywhere, providing that you are connected to the internet. In order to access this feature, users will be required to add […]

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  • Social-Media-Picture

    Posted on
    November 28th, 2014

    Clearer advertising is called for video bloggers

    The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]

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  • Posted on
    November 27th, 2014

    Twitter’s CFO Accidentally Posts Private Message

    If Twitter’s CFO can’t get the hang of the social media site, what chance do the rest of us have? It seems that the bosses aren’t immune from making the occasional slip up! It was earlier this week when Anthony Noto, who has only been at the company since July this year, posted a public […]

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  • facebook

    Posted on
    November 20th, 2014

    Facebook Set to Make Business Site Similar to LinkedIn

    The popular social media site Facebook has plans to follow in the footsteps of LinkedIn, which is the largest business networking site in the world. It is said to be releasing new software which will encourage businesses and professionals to communicate using the site. ‘Facebook at Work’ will allow users to share documents, direct message […]

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  • facebook

    Posted on
    November 11th, 2014

    Facebook’s new Messenger service reaches 500 million users

    Since its launch in 2011, Facebook Messenger has drawn in over 500 million users across the globe. This places it as one of the most popular apps in the entire world, falling just behind the likes of Twitter, Youtube and Google Maps. Facebook made changes to their messaging service in April which resulted in users […]

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  • Social-Media-Picture

    Posted on
    November 4th, 2014

    Study reveals Facebook’s most common scams

    A study, which has been observing Facebook Users over the past two years, has found that over 850,000 scams have targeted the social media site. The scams share similar traits, so we can look for common warning signs before clicking on any unfamiliar link. They promise users exclusive content and freebies in an attempt to […]

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  • Social-Media-Picture

    Posted on
    October 28th, 2014

    Twitter shares fall in quarterly review

    Despite the increase in users, Twitter’s investment shares have dropped. The recent report shows that although the company has increased its users by 23% since the last review, it has lost shares of 8-9%. The site has directed its focus heavily into mobile usage, with many of us using this method to connect rather than […]

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  • Social-Media-Picture

    Posted on
    October 27th, 2014

    Facebook Say No to Like-Gating

    Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]

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  • Social-Media-Picture

    Posted on
    October 2nd, 2014

    Ello, goodbye adverts!

    Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about. Created by Paul Budnitz, Ello was […]

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  • Social-Media-Picture

    Posted on
    October 1st, 2014

    Are you intrigued or irritated?

    With social media taking the world by storm, the majority of users will be all too familiar with the pages ‘you may like’ section. Whether these sorts of adverts intrigue or irritate you, it is clear that they do play a vital role in the everyday interaction that appears on the likes of Facebook and […]

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  • Social-Media-Picture

    Posted on
    September 12th, 2014

    Will your posts be disappearing on Facebook?

    Facebook has started experimenting with a timed post similar to the messaging app Snapchat, letting users set an expiration time on their posts. Time ranges from one hour through to a week and can be added to posts on the pilot function for its iOS app. This automatic deletion mimics the feature of Snapchats disappearing […]

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  • facebook

    Posted on
    August 28th, 2014

    A small step in the right direction for your Facebook news feed…..

    What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]

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  • facebook

    Posted on
    August 22nd, 2014

    BREAKING: Onion Not Real

    Most of us have come across satirical humour on-line in one way or another; some of us have even been fooled by an article that looks legitimate until we look closer at the sources. Recently, ‘The Onion’, a site dedicated to satirical humour, has been causing waves around the internet by having their articles shared […]

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  • Social-Media-Picture

    Posted on
    August 15th, 2014

    Premier League moves the goalposts on Vine

    With over 40 million users world-wide, Twitter-owned ‘Vine’ has created a sensation with thousands of teenagers using the platform. Vine encourages it’s users to record themselves doing something that other users, known as ‘Viners’, may find interesting. Fans are taking to the internet to post their own six second clips, known as ‘Vine’s’ in the […]

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  • Internet-Dinosaur

    Posted on
    June 9th, 2014

    Is your website in danger of becoming extinct?

    With the increasing pace of technology, most websites now have a lifespan of just 3 to 5 years. Without regular updates and re-development, it is easy for a site to get left behind, losing potential business opportunities and sales. Many crucial elements of search marketing now, hadn’t even been thought about even just 3 years […]

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  • facebook

    Posted on
    May 2nd, 2014

    New Audience Network launched by Facebook

    Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]

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  • facebook

    Posted on
    April 10th, 2014

    A few things for businesses to think about following the latest Facebook redesign

    Another update to the Facebook Timeline Page has been announced this week. Facebook officials insist that the new design has been streamlined further to enhance Pages, making it easier for users to find and use the tools they use most often, although some sceptics have suggested that it’s because the old design was too advanced […]

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  • Social-Media-Picture

    Posted on
    April 8th, 2014

    Many Companies are asking: “Is SEO still relevant?”

    The answer for any business whether new or established is “Yes”. Although the landscape has shifted it has mostly been to the benefit of creative SEO specialists who practice White Hat SEO who favour a long term strategy for long term security. Google has taken an aggressive approach against Black Hat link building tactics such […]

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  • facebook

    Posted on
    March 27th, 2014

    Facebook buys Oculus

    Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]

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  • piranha-board

    Posted on
    March 21st, 2014

    4 SHORTCUTS TO TRADE SHOW SUCCESS

    As a full service agency, although the team at Piranha are best known for their web design and on-line marketing expertise, there are a number of other promotional services that we are able to provide. For example, our team can ensure that your exhibition stands, for those all-important upcoming events on the 2014 calendar, are […]

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  • Social-Media-Picture

    Posted on
    March 7th, 2014

    A few reasons why businesses should use Social Media

    If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]

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  • Winner

    Posted on
    March 3rd, 2014

    We have a winner!!

    We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]

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  • Posted on
    February 20th, 2014

    Facebook announces purchase of WhatsApp

    Facebook has decided to bring WhatsApp into the fold Mark Zuckerberg announced his great excitement at the successful purchase of WhatsApp. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want.” The internet […]

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  • Piranha-website

    Posted on
    February 11th, 2014

    Win a New Website or SEO Package from Piranha

    Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]

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  • facebook

    Posted on
    February 5th, 2014

    Facebook celebrates its 10th birthday!

    Well done Facebook for reaching 10, and being the biggest social network in the world, with over one billion active users (around a quarter of the world’s population). 29 year old Mark Zuckerberg is rightly proud of his creation, which has become ubiquitous to the point where it is unusual not to have an account. […]

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  • Posted on
    January 16th, 2014

    YouTube forced to change comment feature twice in two months

    Online video content giant Youtube has instituted a new feature which will allow its users to handle all aspects of comment management in one area. Users will now be able to view, reply to and moderate viewer’s comments on their videos, from a single dashboard. Youtube’s move has come as a response to much complaint […]

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  • blogpostimg

    Posted on
    December 19th, 2013

    UK Google searches for 2013 topped by Facebook

    Google has this week released the UK’s most searched for terms for 2013 and revealed that Facebook is in number one spot. In second place is the YouTube video service and in third place, Google. Other sites making it into the top 10 included Argos, Ebay and Amazon. BBC News and the Daily Mail also […]

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  • Posted on
    December 19th, 2013

    Auto-play videos launched on Facebook

    Facebook is to begin showing video advertisements on its news feeds, starting with adverts for the film Divergent. Some analysts believe that the introduction of the video advertisements will alienate users. An analyst with the research firm IDC, Alys Woodward, said “It sounds as if they are doing it in a reasonably sensitive way but […]

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  • Posted on
    December 13th, 2013

    Twitter reverses changes on blocking rules

    Yesterday, Twitter announced changes to how users could block other users. Today, less than 24 hours after the changes were made, Twitter has reverted back to the old rules, following an outcry. Originally, if a user was blocked from an account, it meant that they could no longer follow or have any interaction with that […]

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  • Posted on
    December 12th, 2013

    2013’s UK Twitter topics topped by sport

    The top subjects that UK users have tweeted about this year have been revealed and whilst music, babies and ‘twerking’ have proved popular, it is football that has taken the top spot, and the majority of the top ten chat topics. Over 25,300 tweets per minute were sent following the birth of Prince George and […]

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  • Posted on
    November 14th, 2013

    $3bn bid from Facebook is rejected by Snapchat

    According to the Wall Street Journal, the image messaging firm Snapchat has rejected a $3bn (£1.9bn) acquisition offer from the social networking site Facebook. Snapchat, founded by Evan Spiegal and launched in September 2011, is a hugely popular mobile app which allows its users to send each other photographs that automatically delete only a few […]

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  • Posted on
    November 8th, 2013

    Twitter shares increase by 73% in value on stock market debut

    Twitter shares made their début on the New York Stock Exchange on Thursday 7th November 2013 and by the close of play had reached $44.90 (£28) per share – a 73% increase on their initial price offering of $26 (approx.£16). Over 13 million shares were traded and the increase in share price meant that Twitter […]

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  • Posted on
    October 17th, 2013

    Twitter chooses New York Stock Exchange over Nasdaq

    Twitter has surprised many by announcing that it has chosen to sell its shares on the New York Stock Exchange, rather than the more technology-focused Nasdaq. The announcement came on Tuesday 15th October 2013 following an update to Twitter’s Securities and Exchange Commission (SEC) filing. They will trade under the stock symbol TWTR. Many people […]

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  • Posted on
    October 17th, 2013

    Facebook relaxes restrictions for teenagers

    Facebook users aged 13 to 17 will now be able to add posts publicly on the site. Previously, anyone under the age of 18 using the social networking site was only allowed to share posts with ‘friends of friends’. This change will also see those users in the 13-17 year-old bracket being allocated a default […]

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  • Posted on
    October 4th, 2013

    Ads to appear in Instagram’s US photo streams

    A posting on Instagram’s website has revealed that the photo sharing service is to start putting advertisements on the photo streams of users in the United States. Instagram, which currently has 150 million users, launched in 2010 and was bought by Facebook for $1bn (£619m) in 2012. It has yet to make a profit. Instagram […]

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  • Posted on
    September 13th, 2013

    Facebook shares surpass heights of May 2012 debut

    Facebook have this week seen their share prices surpass their previous high of $45 (£28) which was reached on their first day of trading in May 2012. Prices reached $45.05 in New York by midday on Wednesday 11th September 2013, rising 3.3%. The demand for shares was huge when Facebook made its stock market debut […]

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  • Posted on
    September 13th, 2013

    Twitter planning to join the stock market

    Twitter has announced that it plans to join the stock market in what is considered to be the most keenly anticipated flotation since Facebook joined in 2012. In reference to the official documentation required to join the stock market, the company tweeted “We’ve confidentially submitted an S-1 to the SEC for a planned [initial public […]

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  • Posted on
    August 19th, 2013

    Using Facebook ‘makes people feel worse about themselves’

    A recent study has found that the sense of well-being and the satisfaction with life of young adults can be reduced if they use Facebook. The research, carried out by the University of Michigan found that checking Facebook made people feel worse about both issues. It also revealed that the more people browsed, the worse […]

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  • Posted on
    June 18th, 2013

    Hashtags coming to Facebook

    The social network Facebook has announced that it is to make hashtags available to a selection of Facebook users. It is believed that the introduction of these hashtags will make it simpler to search for content on the network site and allow brands to integrate it into their broader social marketing undertaking. Although there are […]

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  • Posted on
    May 3rd, 2013

    Linkedin shares drop after weak forecast

    Following the release of a weaker-than-expected forecast for the current quarter, shares in Linkedin dropped by more than 10% in after-hours trading in New York. Analysts had expected revenues of around $359m (£230m) for the April to June quarter, however, Linkedin announced it expects revenues of between $342m to $347m (£220m to £223m), raising concerns […]

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  • Posted on
    May 2nd, 2013

    Facebook continues to be bolstered by mobile revenue

    With Facebook audiences reaching an average of 1.1bn per month, figures released recently show that in the last quarter, Facebook’s revenue rose 38% year-on-year to reach $1.46bn (£938bn). This rise is based largely on its ability to monetise its mobile audience. In the three months up to 31st March 2013, advertising revenue reached $1.25bn (£803m), […]

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  • Posted on
    February 8th, 2013

    20% of Facebook ad spend goes on mobile users

    Recent research has revealed that despite its premium cost, one in every five pounds (20.3%) spent on Facebook advertising now targets mobile users. The claims were made after research was carried out by one of Facebook’s strategic preferred marketing developers, media agency Kenshoo Social and followed analysis of more than 2m Facebook ad clicks and […]

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  • Posted on
    February 8th, 2013

    Search returns bolstered by Twitter

    Following an overhaul of its mobile properties, twitter is rolling out search functionality improvements which allow users to find historical posts on the network. Until now, Twitter’s returns only showed tweets posted within the last seven days but once the updates are in place, users will be able to find posts dating back longer than […]

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  • Posted on
    February 8th, 2013

    Shares leap by 10% as LinkedIn report quarterly profits

    The social networking website LinkedIn has reported quarterly profits that are double those expected, resulting in shares rocketing by 10% in after hours’ trading. LinkedIn, the primarily business-focused social networking site, announced that the profits for the fourth quarter were $40.2m (£25.5m), double the amount that those watching the company had expected. The growth is […]

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  • Posted on
    November 30th, 2012

    Group member’s glitch prompts Facebook investigation

    Facebook is investigating a glitch in their system which has resulted in some of its members being re-registered into groups that they have previously left. The group facility is promoted as a ‘private space’ which allows family, friends, pupils in a school class and co-workers to share polls, chat messages and updates between each other […]

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  • Posted on
    October 5th, 2012

    Facebook users pass the one billion mark

    Facebook has announced that it has surpassed one billion users a month. Founder Mark Zuckerberg announced the milestone on US television on Thursday 4th October 2012. Since its early beginnings at Harvard University, Facebook users have befriended each other 140.3 billion times. The site, launched in 2004, can now boast 1.13 trillion ‘likes’ 219 billion […]

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  • Posted on
    September 27th, 2012

    Is Facebook purging fake ‘likes’?

    Following an admission by Facebook that approximately 8.7% of its users aren’t actually ‘real’, independent data suggest that the social network has begun a purge of fake ‘likes’ across its pages. Pagedata has claimed that many of Facebook’s heavily ‘liked’ pages experienced an unexpected and unusual drop in numbers on Wednesday 26th September 2012. Texas […]

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    August 29th, 2012

    Changes to Twitter angers developers

    Following Twitter’s recent overhaul of its API (Application Programming Interface), changes to Twitter’s rules have caused an angry reaction from both developers and users of the social network site. The changes affect third-party applications and mean that any new app aiming to serve over 100,000 users must obtain specific permission from Twitter before going ahead. […]

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  • Posted on
    August 20th, 2012

    Facebook Shares Fall Again Following the end of the First Lock-up Period

    Following the end of the first lock-up period, Facebook shares have fallen heavily. At the close of trade in New York on Wednesday 15th August 2012, shares had fallen by over 6% from $20.74 to $19.87. Around 421 million shares have been trading since May 2012, when the shares were floated at $38 each. On […]

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    June 14th, 2012

    Twitter advertising campaign banned

    Following a ruling by the Advertising Standards Authority, the UK’s advertising watchdog, a Twitter advertising campaign by Nike has been banned. The ruling came about after just one complaint was received about two tweets posted by Manchester United footballer Wayne Rooney and Arsenal player Jack Wilshire in January 2012. The tweets were posted at the […]

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    June 8th, 2012

    Consumers find Social media advertising least acceptable

    A recent study of 2,000 consumers has revealed that social media is the least acceptable media channel for advertisers. Of the 2,000 consumers polled, only a third (37%) said they were happy to see advertisements on social media sites such as Facebook and Twitter – the lowest total for any media. A fifth of the […]

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  • Posted on
    May 31st, 2012

    Facebook more valuable than Disney

    Following the launch of Facebook on the New York Stock Exchange on the 18th May 2012, it has been revealed that it is the largest flotation in history achieved by an internet company with shares being priced at $38 (£24). It is also the third largest initial public offering (IPO) ever. General Motors tops the […]

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    April 27th, 2012

    Is Facebook Ready to Float?

    Facebook, the social networking company, was thought to be working towards 17th May 2012 to float on the NASDAQ stock exchange after it lodged its initial public offering (IPO) documents in February of this year. However, with Facebook’s recent spending spree, it is rumoured that this highly anticipated arrival on Wall Street might not take […]

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