Social media has completely changed the way in which people interact with one another. This has had a huge impact upon the world of marketing. It is no longer enough for a business to have a website – it is now essential to have an interactive presence and engage online.
People go to social media and social networking sites for instant help and advice, recommendations. They look for ideas on where to research, buy and even review products and services. It also offers the opportunity for your business to develop and create a persona online, which can represent your company ethos and customer service standards.
Social media and social networking websites characterise the shift in the way we use the internet. We have moved from static websites which provide ‘one-way’ information, to interactive, social platforms. Current statistics show that social media interaction is now the dominant online activity, so it is essential for your business to be present and active.
The first forms of interactive sites were known as web 2.0 sites, which merely allowed people to upload information, text, and images. This has evolved into interconnected social media platforms such as Facebook, Twitter, and Pinterest. They allow people from around the globe to create communities, share information and allow interaction across a wide variety of formats.
Coupled with increased mobile usage and greater connectivity for everyone, maintaining a social media presence is a fantastic opportunity for a wide range of businesses. From keeping brand awareness high to customer enquiries and competitions, different brands can utilise social media in a variety of ways.
Social media is the perfect medium for enhancing reputation and trust whilst keeping customers engaged. It enables a business to educate, inform and entertain, whilst driving website traffic and generating new business. Social media is the ideal platform for the creation or maintenance of a brands identity and personality.
Social media channels give businesses a wide range of methods to reach out to current and potential customers. When managed well, a social media marketing (SMM) campaign can result in increased brand exposure, new website visitors and natural links & interactions which can contribute to improved search engine rankings.
Here is a run-down of some of the reasons for using social media:
Unlike most traditional companies who claim to use social media because it is ‘what they should be doing’, we ensure that our social media campaigns are targeted in a way which actually create results. In addition to implementing a number of highly successful social media marketing campaigns for our clients, we develop bespoke social media campaigns. We select relevant social media platforms and syndicate content through these and through outreach blogging activities to build audiences and increase reach and engagement.
Our social media marketing campaigns have historically demonstrated our excellence at delivering results. Our results can be tracked back to 2001 when Piranha first started delivering social marketing campaigns for clients. This was before the days of social media as it is now, but as technology and usage has progressed, so have we. Whether you are blogging to generate brand recognition and build links, or driving traffic via creative viral campaigns, our strategies have always delivered results that have exceeded client expectations.
Expertise: We are one of the longest established and most successful website marketing and social media marketing agencies in Lancashire. With Piranha you get the knowledge of a team of digital marketing experts who can focus on your social media marketing campaigns and ensure they are effectively planned and implemented with consistent voice and brand messaging with transparent monitoring and reporting.