Pay Per Click Management Services
Believe it or not, Google pay per click is now over 10 years old and it still delivers, alongside other search engine PPC products, fantastic results for many industry sectors. Successful pay-per-click campaigns offer amazing returns and brand-building opportunities and can also contribute to a successful organic Search Engine Optimisation strategy.
But every campaign needs to be managed and this takes a lot of time and will benefit from knowledge and experience. Bid wars can get very personal and heated, bid gaps can appear many times in just one day. It's true that pay per click is accessible by everyone and with time, most people can grasp enough knowledge to launch a campaign on line but do you want to risk overpayment or loss of listings? Or do you want to let the experts to bid on your behalf? Do you want to get frustrated over fragmented billing? Or do you want experts to handle that for you too? Do you have time to handle thousands of keywords across multiple search providers?
If you're too busy running your business to monitor your campaigns, you really need PPC management by Piranha Internet Ltd.
What's the Point?
Piranha's pay per click management service ensures that your campaigns are targeted, affordable, and accountable, building brand presence and generating leads at a competitive return on investment. There are some simple statistics worth remembering though, typically the click through rate from PPC is around 2% and also the number of enquiries/sales rate can be around 2%. This means that if 10,000 people search for a search term, around 200 will visit your site and of these, on average 4 people will make a purchase or make contact. If your bid value is £1.50p, then each sale is costing you £75, so its very important to get everything right.
We make sure your bids are strategic and the return is monitored on a 24/7 basis.
We get your campaign rolling on Google, Yahoo!, Bing, – the heavyweight suppliers in this marketplace. We can also link into all search partners as well as place your adverts strategically on 3rd party websites in your industry or targeting your customer groups.
The Costs
We can charge a percentage of your spend if you wish, but we prefer to charge an affordable monthly pay per click management fee; and it's not tied to your monthly spend. This will be dependent on the complexity of the campaign and the number of key words along with our continual involvement. In short, we don't gain from ramping up your monthly expenditure: everyone's a winner – except your competition that is. At Piranha we have nearly the full 10 years since Google launched PPC of experience at outmanoeuvring our client's competitors in the Pay Per Click arena. We also suggest to our clients that we link PPC and organic Search Engine Optimisation to maximise short, medium and long term strategies and spread the financial risk in these two areas.
It really makes sense: you get on with what you do best, and we get on with bringing you valuable leads through the search engines. If you want to fully optimise your spend, give us a call today.