Affordable SEO Lancaster Services
Do you have a website? If not then you are putting yourself at a huge disadvantage. These days, people don't use the yellow pages or other types of print advertising to find companies to do business with, they use the internet.
The internet has changed the way we communicate, learn and do business. To stand a chance of succeeding in this increasingly competitive economic environment, you need to have a strong online presence.
Where Do Search Engines Come In?
The internet itself is a messy jumble of web pages, all with different types of information. Without search engines, navigating through this mess would be like looking for a needle in a haystack. Search engines bring order to the chaos. They allow us to find information which is relevant to us. They make the internet useful.
From a business perspective, search engines are crucial. When someone wants a particular service or product, but doesn't know where to find it, they use a search engine.
Once they have put in their search query, the search engines provide them with a list of results. These results usually appear in groups of ten – the first ten appearing on the first page. If you want to attract people to your website you need to be in the top ten results for your most important keywords. If you aren't in the top ten, you are invisible to the online world.
How Does SEO Work?
SEO, or search engine optimisation, is a process which aims to optimise web pages so that they are ranked well by search engines. For businesses wanting to generate awareness, loyalty and revenue through their website, this process is very important.
The SEO process begins by indentifying the keywords that people are most likely to use to search for a particular product or service. Once the most valuable keywords and phrases have been identified, we can then begin optimising individual pages to rank highly for these words.
To calculate the importance of a page, search engines use very complicated calculations and algorithms. These algorithms take into account literally hundreds of different factors before they display their top ten results. To try and understand these algorithms would be silly. What is important to understand is what search engines hope to achieve through using these algorithms.
The purpose of a search engine is to provide their users with relevant results. Relevancy is the most important thing for search engines, this means it's also very important for those of us wanting to be ranked well by them. To rank highly for a specific search term, a page needs to have high quality content which is relevant to that particular term. This means having content which is well written and highly optimised. As well as these 'onsite' factors, search engines also take into account off site factors. For a page to be ranked well it needs to be linked to from other relevant sites. Both these factors assure the search engines that your page is relevant to a user's search and will greatly improve your ranking - if done properly.
Though these factors are critical parts of the search engine optimisation process, there is a lot more to it. Search engines read pages very differently to a human being. When a search engine visits a website, all it sees is code. To rank a page well, a search engine needs to be able to understand it. An important part of the SEO process is to make sure the code which forms the foundations of your website can be read clearly by the search engines. To rank well, a site needs to be understood by both the search engines and human readers.
Why We Are #1 for SEO In Lancaster?
We pride ourselves on being the #1 provider of search engine optimisation / SEO in Lancaster. The reason we are the first choice for companies in the Lancaster area is the exceptionally high standards that we strive for. Unlike many search engine optimisation providers, we provide a full array of internet marketing services. SEO is just one piece of the puzzle. PPC (pay per click) advertising, social media, web design and link building are all critical parts of the bigger picture. We are able to provide whatever service you require. This means that we are in a position to either completely manage your online efforts, or, integrate seamlessly with your existing campaigns.
Another reason we are the number one choice for the majority of businesses in Lancaster is the level of client involvement that we always aim to achieve. We do our best to do business with people who are local to us. By dealing with those who need search engine optimisation / SEO in Lancaster, we are able to involve our clients more. By keeping our clients close, we are able to deliver, and exceed, the brief they have given us. We have seen it work again, and again. We are confident that our approach to SEO will not only meet, but far exceed your expectations.
How Does The Process Work?
We have been providing search engine optimisation in Lancaster for a long time. During this time we have built up a clear understanding of what works, and what doesn't. We begin every search engine project in the same way: we meet with our clients. In order to exceed our client's expectations and requirements, we need to understand what they are. In our initial briefing we hope to achieve two things. Firstly, we use this opportunity to gain a greater understanding of how our client's businesses operate. This gives us a clearer idea of how their website will best benefit them. The second aim of this initial briefing is to explain a little more about how the SEO process works. Our experience has shown that if a client understands what we are doing, they feel much happier about the process, and get more from it.
After the initial meeting, we then put together a package of services which we feel will achieve our agreed goals. We have seen how successful this process is and are sure that it will bring about the results you are hoping for.
If you have any questions about the search engine process or would like to talk to us about a SEO project in Lancaster, please don't hesitate to get in touch.