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The internet is probably the most important invention of the last century. In just a very short space of time we have started to rely on it for everything from gathering information to doing our shopping. It has got to such a level that it is sometimes difficult to imagine how we ever managed without it.
For businesses, the internet is the most powerful marketing tool imaginable. It enables companies to target, and reach, billions of potential customers from anywhere in the world. Despite this unrivalled potential, many businesses are still being very slow to capitalise on it. Some companies still don't have websites, and of those that do, very few are marketing them in the right way.
Why Search Engines Are Important To Your Website
The internet itself is just a jumble of web pages. There is no order to it. Think of it like the biggest library the world has ever seen, without any sort of filing system. Without search engines, finding the information you need would be very time consuming, and in most cases, fruitless.
Search engines help us find the information that is relevant to us. They help make the internet useful.
For anyone wanting to use the internet for business, search engines are really important. When a person needs a specific product or service and doesn't know where to find it, they will almost always use a search engine. They will type a few words relating to that product or service into the query box and then the search engine will return thousands of relevant results in ranked order. The page listings appear in groups of 10 per page. In almost all cases, the person doing the searching will only ever visit the listings on the first page, and in many cases, buy from one of these.
If you want to sell a product or service online, being in the top ten listings is critical. If you aren't in the top ten, you are almost invisible, which makes our SEO Bolton services all the more valuable.
What Is SEO?
Search engine optimisation is the process which helps you climb the search engine rankings. Though the algorithms the search engines use are very complicated, understanding the basic principle of SEO is simple.
To understand, and succeed, at optimising a website you need to understand what the search engines are trying to achieve through their complicated algorithms. When a person types something into the search engine query box they hope to receive relevant results. This is what drives search engines. However they do it, what they want to determine is the relevancy and importance of a page. If a page is seen as both relevant and important to a specific search query, it will receive a good ranking.
How Do You Make A Page Relevant?
Before you start optimising a page you need to know what you are optimising it for. It is very important that you determine which are the most important search queries for your company. Once you have a list of words, you can then go about optimising your web pages for these exact words.
The first step in the search engine optimisation process is to optimise your on site content. In order for a page to be ranked highly, the content on a web page needs to be of a high quality, be very relevant to the specific search query, and be well optimised for search engine recognition. For the next step in the process, you need to look beyond the on-site factors. When determining the importance and relevancy of a page, search engines look closely at the pages that link back to a site. To achieve a strong ranking you need to have lots of high quality, relevant links coming back to your own site. This shows the search engines that your site is an authority in its given field and can be trusted.
The third important element of the SEO process is the digital architecture of your site. When a search engine reads a site, it does so very differently to a human being. Rather than seeing words and photos, all a search engine sees is code. In order for a site to get a good ranking, the search engines need to be able to see, from the code, that your site is relevant to a particular search. Making sure your code is clear for the search engines to understand is crucial if you want to improve your search ranking.
Why Choose Us For Bolton SEO?
Some companies only offer search engine optimisation services, web design or social media management. Though this does mean they are able to focus on one area, internet marketing is about the whole picture, not just one small part. We have years of experience offering comprehensive internet marketing solutions to companies in the Bolton area. We can manage all parts of the internet marketing process, in-house. This means we are able to make sure each piece of the puzzle fits together perfectly, or, if you have existing campaigns, we are able to integrate our services seamlessly with these to maximise your return.
We believe in maintaining a high level of client involvement in our search engine optimisation service. The best way to do this is to deal with companies local to us. For years we have been offering search engine optimisation in Bolton and we have seen the impressive results it achieves. By dealing with local businesses we can keep our clients involved at every step of the process. This means we always know our client's needs and expectations. When we know their needs and expectations we are much better placed to exceed them. This is what we strive for in every project we undertake.
If your company has a requirement for Bolton SEO, or would like to talk to us about the service we offer, then please, don't hesitate to get in touch.