Now that you've found us for "SEO Blackpool", let us help your site get found!
It is amazing to think that 20 years ago the internet barely existed. Now, it dictates how we learn, how we communicate, and how we do business. The power of the internet is immense. With just a few clicks of a mouse you can make information available to literally billions of people.
If you own a business, you need a website. Gone are the days where a website was an optional extra for your marketing efforts. Now it's, by far, the most important marketing channel open to you. Local print business listings and other forms of print advertising might have worked 5 years ago, but now, if you don't have a website, you are almost invisible.
What Is SEO in Blackpool?
The internet gives people the ability to publish and download information from huge databases. Though this is a great resource, the internet itself is just a jumble of web pages. There is no order. To make it useful there needed to be some way of finding the information that was relevant to you. This is where search engines came in and why our SEO Blackpool services are a must. Search engines are able to return a list of relevant web pages in less than a second. This function is what has made the internet the useful tool it is.
For businesses, search engines are critical. If a person wants to find a particular product or service but doesn't know where to look for it, they use a search engine. The search engine then returns results in groups of ten. In most cases, people only visit pages which are listed in the top ten, or first page of listings. For a business, this means that if you aren't in the first group of ten listings, you are invisible to billions of potential customers.
This is where SEO is important. If a business wants their web page to appear in the top ten listings for a specific search query, there are many ways that we can optimise their web pages so that they rank highly. By doing this they can climb the rankings and gain many new visitors to their website.
Search engine optimisation is a really effective way to market your business. People that use search engines are actively searching for something, if they use the search queries you target, it is likely that what they are looking for is the exact product or service you provide. This is traffic that is highly targeted and willing to take action. If you are running a business, this is, by far the most valuable type of traffic.
How Does SEO Work?
To understand SEO on a basic level, all we need to worry about is what the search engines want. Search engines work by providing relevant results to their users. If they didn't they would quickly lose all of their users. When a search engine ranks a page, they look at two factors: relevancy and importance. The SEO process is defined by these two goals. If your web page is seen as important and relevant, it will receive a high ranking.
The first step in any search engine optimisation process is to determine which search queries people most commonly use to search for the particular product or service your company provides. When doing this it's important to take into account the number of daily searches, the number of competing pages and the market value of that particular key phrase. Once we have a list of what we feel are the most relevant queries to your business, we can then begin optimising your web pages for each particular phrase.
One of the most important factors in the SEO process is the content which appears on your web pages. In order to rank well, each page needs to contain high quality content which has itself been optimised for specific search queries. To do this there are many different elements and techniques which can make your content appear more relevant for a specific query.
Once you have well written and optimised content on your website you need to pay attention to some of the off-site SEO factors. The most important off-site SEO factor is the number and quality of incoming links to a site. The quality and relevance of sites that link to yours is something that the search engines pay a lot of attention to. If you have a good spread of relevant links from good sites then the search engines will see your site as one to be trusted. There are many ways to build and attract these links. It is a time consuming process, but well worth it.
The third basic element of search engine optimisation / SEO is the way that a site is constructed. When a search engine reads a webpage, they see it very differently to a human being. Rather than seeing words, colours and pictures, all search engines see is code. In order for the search engines to decide exactly what the web page is about, the code needs to be written in a way that's easy for them to understand. If you are serious about improving your search engine ranking it is critical that you make sure the digital foundations are built in such a way that both humans and search engines can fully understand it.
Why We Are #1 For SEO Blackpool.
We have been providing SEO Blackpool services for a long time now. Over the years we have identified two elements which make us the first choice for many local companies. Firstly, we have experience in many different areas of internet marketing. SEO is just one part of a much bigger picture. PPC advertising, social media marketing and web design are all very important parts of maintaining a positive presence online. We have extensive experience in each of these sectors and are able to offer all of these services in-house.
The second reason why we should be your first choice for SEO in Blackpool is the importance we put on local businesses. We believe in maintaining a high level of client involvement in every SEO project we undertake. By doing business with companies in the Blackpool area, we are able to keep them involved at every stage of the process. This enables us to always know our client's aims and expectations so that we are able to exceed them.
Blackpool is regarded as the UK’s most popular holiday destination, attracting over 14 million visitors each and every year thanks to attractions like Blackpool Tower, Blackpool Pleasure Beach and of course the Blackpool Illuminations.
Whether your business is located on the coast of Blackpool, in the town centre, or perhaps in nearby areas like Poulton-Le-Fylde and Lytham St Annes, we are interested in hearing from you with regards to your marketing strategy and how we might be able to help.