Full Service Marketing support for Lancashire Based SER Group

Lancashire’s Piranha Advertising & Marketing has been chosen to provide full service design, adverting, marketing and new media solutions to The SER Group which is based near Burnley in Lancashire.

Piranha Advertising & Marketing will be responsible for marketing two parts of the business, SER which is a tradition recruitment agency focusing on the technical market and Netcan which is a broader recruitment agency offering low cost fixed fee recruitment solution.

Piranha will be planning and implementing a number of marketing campaigns for the group including business to business advertising which will be focussing on the general business community for Netcan as well as vertical advertising in a total of 5 market sectors:- Digital & New Media, Office, Finance & Administration, Telemarketing & Customer Service, Transport & Construction, Industrial & Manufacturing and Sales, Marketing & Management. Piranha will also be planning and implementing vertical adverting campaigns for SER targeting specific technical and industrial sectors.

The marketing strategy will also incorporate website content development, search engine optimisation and search marketing tactics for both websites. Piranha Advertising & Marketing is also planning a number of b2b direct marketing campaigns utilising direct mail and e-maul marketing to target specific contacts in specific companies based on job functions, company sizes and SIC codes. All this activity will also be supported by the creation of sales literature and development and implementation of localised PR campaigns

Posted: February 2012