Piranha Launch Easiclaim to UK Market

Piranha Advertising and Marketing has just announced the completion of the first stage of the marketing campaign to launch leading financial services brand Easiclaim to the UK market. Piranha was chosen to manage and implement the full marketing strategy for the company based on Piranhas expertise at multi-channel marketing solutions to the consumer market.

Piranha has already successfully developed a new brand and positioned this firmly in the consumer market as a high value brand dealing with financial miss-selling claims.

On the back of the brand launch, an integrated PR and online advertising campaign has been undertaken to drive traffic to the new website, also developed by Piranha.

Plans have been put in place for consumer press and radio advertising for the coming year supported by a series of consumer presentations at shopping centres across the country.

Piranha has a proven track record of financial services marketing having worked with North West Money, Moore and Smalley, Life Maters and Key Retirement Solutions on many national marketing campaigns since 2001.

Posted: February 2009