Piranha Completes Cinema Re-Brand

Piranha, one of Lancashire's leading full service creative, internet and marketing agencies based in Preston has just completed the re-branding of iconic North West cinema complex, Cinema4.

Cinema4 is a four screen cinema, arcade, restaurant and theme park centre located on the front at St Annes in Lancashire offering a complete leisure experience to local families and visitors centred on the latest films shown in the cinema.

Cinema 4 contacted Piranha Advertising and Marketing to come up with a brand that would communicate the Hollywood content of many of the films shown, would stand out from the crowd and would also present a brand image strong and clear enough to compete with the new generation of multi-screen national players entering the market.

The solution provided by piranha is modern, clear and striking and has positioned the Cinema firmly in the minds of the local customer base whilst presenting a positive image for passing trade and visitors. The brand is now in development stages to be incorporated into a brand new website, a monthly e-mail campaign, regular press advertising, signage, cinema listing guides, posters, point of sale, tourism leaflets, outdoor advertising and also transport advertising including bus sides, backs and internal bus advertising.

The campaign is due to run for 6 months supported by ongoing research and media relations. Peter Bamber, creative director said "This was a fantastic project to work on. The brief was very clear and the results we needed to obtain very specific. Even at this very early stage it is clear that the brand will take Cinema4 forward for years to come".

Posted: June 2008