Piranha completes marketing projects for Tyco

Piranha Advertising & Marketing has completed the first stage of a 12 month marketing and promotions campaign for Tyco Electronics Energy Division, based on Blackpool Road in Preston.

This first phase has consisted of the rationalisation of Tyco’s photographic resources including taking new site and product photography and the design and production of a brand for Matrix, the company’s modular distribution system for panel builders.

Piranha has also produced a number of illustrations showing the inner workings of the machines, merging these into photographs to show the relationship between the inside and outside of the system.

Hot on the heals of the branding followed sales literature, catalogues and advertising for Matrix as well as point of sales material, product stands and sales literature for a range of pre and un-insulated terminals and connectors.

Piranha is now in the process of producing trade and trade counter support materials to increase brand and product awareness.

Posted: June 2002