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QR Codes are a type of barcode which can be scanned using a smartphone to open content on the device. This content could be a video, website, audio clip, simple marketing message, or even a prompt a call or text to a specified number.

QR codes initially found popularity in the Far East, but are now used around the globe, as businesses realised the potential of QR codes for marketing and advertising uses. Imagine scanning a business card and instantly being taken to the company’s website.

We can make you a QR code today and add it to your printed media, such as business cards, brochures, leaflets or anywhere else where people will see it. From past experience, we have found that the intrigue factor alone is enough to drive enquiries to your business. QR code advertising and marketing can be easily integrated into your strategy.

QR codes are great for many different forms of marketing because of their versatile nature. You could have a giant QR code on the side of a building to provide information about it, one in a shop window to provide unique offers for those who has scanned it, or include one within your email signature. The possibilities are almost endless and we are ideally placed to advise you on how and where to use QR codes to gain the maximum benefit to your business.

QR codes require interaction and participation on behalf of the customer, which excites people and makes them feel more involved and engaged. With the majority of people owning smart phones, now is a great time to experiment with the use of QR codes.

If you are worried about the potential cost of adding a QR code, you needn’t be. Generating the QR code itself is very cost effective and applications to print or use in digital processes incur no additional costs.

For a complete solution courtesy of the Piranha team

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