Nov 07
Following on from my recent post about phrase variation when conducting basic keyword research, I thought I’d share with you a diagram that my old boss used to illustrate how important long-tail keywords were. Words can’t describe how much he loved this diagram; rumour has it he actually had it painted on the ceiling above [...]
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Nov 02
Today I wanted to share with you one of the very first things I learnt when entering the world of SEO. Like many people in the industry, I started out as a lowly SEO Copywriter. Thankfully, within that role I got to conduct my own keyword research. You CANNOT underestimate how important keyword research is. [...]
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