What is Foursquare?

Thumbnail image for What is Foursquare? Sep 07

Foursquare is a location-based mobile platform where people use their phones to “check-in” to a place/business (alerting friends to their physical location and potentially encouraging them to join them!). Foursquare is significantly smaller than the likes of Facebook and Twitter, with approximately 10 million registered users. It is, however, the social media application that some [...]

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Why you should use a Business Page rather than a Personal Profile

Thumbnail image for Why you should use a Business Page rather than a Personal Profile Aug 30

Facebook is now an essential tool for any company hoping to do business online but many of our clients have been confused by the existence of business pages and personal profiles. Quite simply, you must not create a personal profile for your business – this violates Facebook’s terms of use and could result in your [...]

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Why Google+ is like Virgin Cola

Thumbnail image for Why Google+ is like Virgin Cola Jul 15

So you can’t have failed to notice that Google have started to roll out a new social network known as Google+. Now every man and his dog (and his dog’s bitch) have seemingly had something to say about Google+ and so, in keeping with my philosophy of being ‘different’, I’m going to approach the matter [...]

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Who is already using QR Codes?

Thumbnail image for Who is already using QR Codes? Jul 12

QR Codes look set to play a big part in marketing in the coming year as more and more people purchase smartphones like iPhones, Blackberrys and Androids. These devices are able to run applications (NB sometimes these are preloaded) that can scan QR Codes and perform the relevant action that is determined by the code. [...]

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Why a Facebook like is Priceless

Thumbnail image for Why a Facebook like is Priceless Jun 20

Marketing can be incredibly frustrating with often no clear relationship between the activity and the end result. Marketers typically pursue intermediate goals – so in social media terms, we might look to achieve a certain number of ‘likes’ or followers – but the end goal is usually to make sales. Many people have tried to [...]

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