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Category: Advertising

  • pir-facebook

    Posted on
    June 1st, 2016

    Facebook to Start Showing Ads Across the Web

    Last week, social media giant Facebook announced that they would begin showing ads to all internet users, irrelevant of whether or not they have an account on the site. Up to now, the company has been gathering data about users, including their browsing habits and what websites they are visiting. This allows them to display […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    May 23rd, 2016

    6 Tips for Using Instagram for Your Business

    At Piranha, we love Instagram! Not only do we use it to share snaps of our favourite spots, food and friends in our spare time, but we also use it for business purposes too. The great thing about this platform is that it gives you the opportunity to connect with new customers, showcase your products […]

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  • pir-facebook

    Posted on
    January 29th, 2016

    Facebook Doubles Profits in Fourth Quarter

    With more than 1.59 billion active monthly users, Facebook is undoubtedly the most popular social media platform in the world. It can be used to communicate with friends, stalk old acquaintances and even play games, meaning that there is something for everyone to enjoy. Recently, the company announced that in the final quarter of 2015, […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    January 8th, 2016

    Twitter Considers Removing Character Limit

    Twitter has become renowned for its short and snappy tweets. At the moment, if you want to post on the platform, you need to keep your message within the 140 character limit. But this may be about to change! According to recent reports, the social media company are considering dropping their iconic 140 character limit […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    December 17th, 2015

    Thousands of Moonfruit Websites Taken Down after Cyber Attack

    On Monday, thousands of personal and business websites were taken offline by web hosting company Moonfruit, after they were threatened by cyber-attacks. For those who aren’t familiar with the company, Moonfruit is a service which helps users to build websites using templates on the site. The company said that on Thursday it had been hit […]

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  • pir-google

    Posted on
    October 13th, 2015

    Google Boosts Mobile Speed For News Stories

    On Wednesday, Google announced that it would be launching a new initiative which aims to provide faster loading speeds for news stories on smartphones and tablets. The main aim of the project is to provide mobile users all over the world with content instantaneously, so they no longer have to wait to read the stories. […]

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  • pir-google

    Posted on
    September 4th, 2015

    Google Reinvents Its Company Logo

    On Monday, Google unveiled a brand new logo for its search engine service. The company decided to keep the original blue, red, yellow and green colours of the logo but has smoothed out the edges of the lettering. The updated logo has been carefully designed so that users can see it clearly on all desktop […]

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  • Interaction hands using mobile apps. Stylish concept for web and mobile

    Posted on
    April 9th, 2015

    Google Removes Bad Extensions from Chrome

    A recent study has revealed that tens of millions of people are accessing Google using a browser with malicious add-ons. The research was carried out by a team of security experts, who analysed more than 100 million visits to the search engine site. In the results, they found that around 5% of Google users were […]

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  • search-engine-marketing

    Posted on
    November 29th, 2014

    Parliament Call For Google Break-Up

    After receiving complaints that Google favour their own results, the European Parliament have called for change to how the search engine works. 384 members voted for the site being un-bundled, with just 174 voting against the motion. Google have become one of the most powerful companies in the world, which is what is worrying the […]

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  • Social-Media-Picture

    Posted on
    November 28th, 2014

    Clearer advertising is called for video bloggers

    The Advertising Standards Authority has announced the need for change when it comes to video blogging. They want it to be made clear when people are being paid for promoting a product in their videos. This comes after Newsround conducted an investigation into the Vlogging world. It found a few instances where people were paid […]

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  • Social-Media-Picture

    Posted on
    October 27th, 2014

    Facebook Say No to Like-Gating

    Facebook have recently made changes to their site, with banning the use of Like-Gating by businesses at the top of their list. They have said that users ‘must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not […]

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  • Social-Media-Picture

    Posted on
    October 2nd, 2014

    Ello, goodbye adverts!

    Ello describes itself as a ‘simple, beautiful, and ad-free social network’ and is becoming one of the most currently spoken about companies. Whether it’s down to the strict no ads and data approach, or the invite-only policy, internet users are keen to see what all the fuss is about. Created by Paul Budnitz, Ello was […]

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  • digital

    Posted on
    September 15th, 2014

    Google Adwords Increases Visible Text

    Google has announced increased text content to those who are paying for their Adwords service. Announced in a recent blog post, an extra line of text will be available in pay per click campaigns, giving businesses more space to inform and draw in customers to their adverts. The examples given on the blog show adverts […]

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  • facebook

    Posted on
    August 28th, 2014

    A small step in the right direction for your Facebook news feed…..

    What appears on your Facebook feed is a matter of contention for most people, with different algorithms making up the news feed, there are a range of factors which can decrease its value. From Facebook themselves ‘deciding’ what you should see, adverts which have no relation to your interests, to posts which sometimes confuse and […]

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  • facebook

    Posted on
    May 2nd, 2014

    New Audience Network launched by Facebook

    Facebook has announced the launch of its new Audience Network at the F8 developer’s conference this week. The new platform specifically caters for marketers who are selling goods through digital devices. Facebook will be sharing its users information with companies for them to be able to target the right adds to the appropriate buyer. This […]

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  • facebook

    Posted on
    March 27th, 2014

    Facebook buys Oculus

    Oculus VR have recently announced that they have been acquired by Facebook for $2 billion. The company started in 2012 when tech whizkid Palmer Luckey opened a Kickstarter that garnered $2.5 million for its founder. You can pre-order prototypes and early investors have been sent models, although reviewers have described these as “a little rough”. […]

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  • piranha-board

    Posted on
    March 21st, 2014

    4 SHORTCUTS TO TRADE SHOW SUCCESS

    As a full service agency, although the team at Piranha are best known for their web design and on-line marketing expertise, there are a number of other promotional services that we are able to provide. For example, our team can ensure that your exhibition stands, for those all-important upcoming events on the 2014 calendar, are […]

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  • Social-Media-Picture

    Posted on
    March 7th, 2014

    A few reasons why businesses should use Social Media

    If you still haven’t started promoting your business online, then here are some excellent reasons to do so. Every successful business relies on its understanding of their demographics along with providing excellent customer relations. By having Social Media Accounts you will be able to gather information about what type of customer your product or service […]

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  • Winner

    Posted on
    March 3rd, 2014

    We have a winner!!

    We are very pleased to announce that Alisa Bowen of Inside Studio Ltd in Preston is the winner of our recent competition and has won a 6 month SEO package provided by the digital team at Piranha. The draw was made at 2pm on Friday 28th February 2014 by Mark Whittle of the North West […]

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  • Posted on
    February 20th, 2014

    Facebook announces purchase of WhatsApp

    Facebook has decided to bring WhatsApp into the fold Mark Zuckerberg announced his great excitement at the successful purchase of WhatsApp. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want.” The internet […]

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  • Piranha-website

    Posted on
    February 11th, 2014

    Win a New Website or SEO Package from Piranha

    Check out our NEW WEBSITE for all the latest ideas in integrated traditional & digital marketing, it might be just the spark you need to give your marketing a boost this year. From SEO to e-commerce integration, from direct marketing to international exhibition management, from consumer media planning to social media, it’s what we do, […]

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  • facebook

    Posted on
    February 5th, 2014

    Facebook celebrates its 10th birthday!

    Well done Facebook for reaching 10, and being the biggest social network in the world, with over one billion active users (around a quarter of the world’s population). 29 year old Mark Zuckerberg is rightly proud of his creation, which has become ubiquitous to the point where it is unusual not to have an account. […]

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  • sheep-portfolio-1

    Posted on
    January 27th, 2014

    WHAT IS A LANDING PAGE?

    A well-executed SEO campaign, involving the use of techniques such as directory listings, off-site blogs and social media can significantly improve the amount of relevant traffic that your website attracts. However, there is only so much SEO can do for you, if your site isn’t set-up to make the best of the traffic that you’re […]

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  • Posted on
    December 19th, 2013

    Auto-play videos launched on Facebook

    Facebook is to begin showing video advertisements on its news feeds, starting with adverts for the film Divergent. Some analysts believe that the introduction of the video advertisements will alienate users. An analyst with the research firm IDC, Alys Woodward, said “It sounds as if they are doing it in a reasonably sensitive way but […]

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  • Posted on
    November 8th, 2013

    Twitter shares increase by 73% in value on stock market debut

    Twitter shares made their début on the New York Stock Exchange on Thursday 7th November 2013 and by the close of play had reached $44.90 (£28) per share – a 73% increase on their initial price offering of $26 (approx.£16). Over 13 million shares were traded and the increase in share price meant that Twitter […]

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  • Posted on
    October 21st, 2013

    Google shares rocket

    On Friday, for the first time since it floated in August 2004, Google shares went past the $1000 (£617) mark, closing at $1011.4 – up a massive 122 points on the day. The increase in prices came after Google reported better-than-expected earnings for the period from July to September. Figures announced on Thursday saw net […]

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  • Posted on
    October 17th, 2013

    Twitter chooses New York Stock Exchange over Nasdaq

    Twitter has surprised many by announcing that it has chosen to sell its shares on the New York Stock Exchange, rather than the more technology-focused Nasdaq. The announcement came on Tuesday 15th October 2013 following an update to Twitter’s Securities and Exchange Commission (SEC) filing. They will trade under the stock symbol TWTR. Many people […]

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  • Posted on
    October 4th, 2013

    Ads to appear in Instagram’s US photo streams

    A posting on Instagram’s website has revealed that the photo sharing service is to start putting advertisements on the photo streams of users in the United States. Instagram, which currently has 150 million users, launched in 2010 and was bought by Facebook for $1bn (£619m) in 2012. It has yet to make a profit. Instagram […]

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  • Posted on
    September 27th, 2013

    (Not provided) on organic keyword searches increase

    Google has recently confirmed that it has started encrypting searches for users who are not signed in, along with those that are. This change could mean that in the future, all keyword data will be (not provided). Search encryption means that when a user types in keywords to find a website, the keywords are not […]

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  • Posted on
    September 13th, 2013

    Facebook shares surpass heights of May 2012 debut

    Facebook have this week seen their share prices surpass their previous high of $45 (£28) which was reached on their first day of trading in May 2012. Prices reached $45.05 in New York by midday on Wednesday 11th September 2013, rising 3.3%. The demand for shares was huge when Facebook made its stock market debut […]

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  • Posted on
    September 13th, 2013

    Twitter planning to join the stock market

    Twitter has announced that it plans to join the stock market in what is considered to be the most keenly anticipated flotation since Facebook joined in 2012. In reference to the official documentation required to join the stock market, the company tweeted “We’ve confidentially submitted an S-1 to the SEC for a planned [initial public […]

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  • Posted on
    August 13th, 2013

    Smartphone tracking bins called to a stop by City of London

    Following concerns raised by the privacy campaign group Big Brother Watch, a company that has recently installed ‘tracking devices’ into recycling bins in London to track the smartphones of people passing by has been asked by The City of London Corporation to stop. The company – Renew London – has installed the devices into 12 […]

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  • Posted on
    June 18th, 2013

    Hashtags coming to Facebook

    The social network Facebook has announced that it is to make hashtags available to a selection of Facebook users. It is believed that the introduction of these hashtags will make it simpler to search for content on the network site and allow brands to integrate it into their broader social marketing undertaking. Although there are […]

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  • Posted on
    May 2nd, 2013

    Facebook continues to be bolstered by mobile revenue

    With Facebook audiences reaching an average of 1.1bn per month, figures released recently show that in the last quarter, Facebook’s revenue rose 38% year-on-year to reach $1.46bn (£938bn). This rise is based largely on its ability to monetise its mobile audience. In the three months up to 31st March 2013, advertising revenue reached $1.25bn (£803m), […]

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  • Posted on
    April 17th, 2013

    No advertising allowed on the Google Glass

    Developers working on apps for the smart glasses being developed by Google have been informed that they will not be allowed to put advertising within the display on the device. The recently published terms and conditions for the developers working on ‘Glass’ have also stated that companies are not allowed to charge for apps. The […]

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  • Posted on
    February 8th, 2013

    20% of Facebook ad spend goes on mobile users

    Recent research has revealed that despite its premium cost, one in every five pounds (20.3%) spent on Facebook advertising now targets mobile users. The claims were made after research was carried out by one of Facebook’s strategic preferred marketing developers, media agency Kenshoo Social and followed analysis of more than 2m Facebook ad clicks and […]

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  • Posted on
    October 12th, 2012

    OFT instruct online retailers to change their websites

    Following a check of 156 popular UK websites by the Office of Fair Trading (OFT), it has been reported that more than a third of those could be breaking consumer laws. The OFT have found that of the 156 websites checked, 62 may not be complying fully with the consumer protection law. The checks revealed […]

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  • Posted on
    June 14th, 2012

    Twitter advertising campaign banned

    Following a ruling by the Advertising Standards Authority, the UK’s advertising watchdog, a Twitter advertising campaign by Nike has been banned. The ruling came about after just one complaint was received about two tweets posted by Manchester United footballer Wayne Rooney and Arsenal player Jack Wilshire in January 2012. The tweets were posted at the […]

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  • Posted on
    May 30th, 2012

    The most offensive adverts of all time?

    A recent list of the most complained-about adverts of all time, released by the UK’s advertising watchdog has shown some surprising results! The advertising watchdog has put together the adverts from the past fifty years that have gathered the most complaints, to coincide with its 50th anniversary. We would all be forgiven for expecting sex, […]

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  • Posted on
    April 27th, 2012

    New Rules for the Marketing and Advertising of Alcohol Across EU

    Eight of Europe’s largest drinks manufacturers have joined together and agreed to implement rules on the marketing of alcohol which will be used right across the continent. Working alongside the World Federation of Advertisers (WFA) and the national trade association, Pernod Ricard, Carlsberg, Bacardi, Heineken, AB InBev, Brown-Forman SAB Miller and Diageo will look to […]

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  • Posted on
    February 11th, 2012

    Advertisers Warm to the Sun on Sunday

    The Sun on Sunday is set to launch this Sunday and already, big names such as Morrisons, Ford, Tesco and the News Corporation owned company, Sky, are amongst just some of the advertisers planning to allocate spending on the new publication. The initial launch on Sunday 26th February 2012 will see a print run in […]

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  • Posted on
    February 3rd, 2012

    Beware the Pitfalls of Mobile Phone Advertising

    A recent survey of over 2000 members of the British Public has revealed that for almost 65% of us, the mobile phone is the most unpopular device on which to receive uninvited advertising. Of the 2,054 people who completed the survey, the average person is registered to receive correspondence from around three or four of […]

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